System and method for providing user directed advertisements over a network
First Claim
Patent Images
1. A user directed advertisement network comprising:
- an ad server having a database for storing advertisements from one or more vendors;
a broker configured with software to receive and store claims including information of one or more advertisement preferences of a principal, and, based upon at least one claim, to provide to the principal one or more advertisements stored on the ad server that relate to the preferences of the principal; and
an agent used by the principal and configured with software to provide the claims including the information of the advertisement preferences to the broker, and to receive and display the advertisements from the broker.
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Accused Products
Abstract
A user directed advertisement network includes an ad server having a database for storing advertisements from one or more vendors, and a broker configured with software to receive and store claims including information of advertisement preferences of a principal, and based upon at last one claim to provide to the principal one or more advertisements stored on the ad server that relate to the preferences of the principal. An agent used by the principal and configured with software to provide the claims including the information of the advertisement preferences to the broker, and to receive the advertisements from the broker.
42 Citations
47 Claims
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1. A user directed advertisement network comprising:
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an ad server having a database for storing advertisements from one or more vendors; a broker configured with software to receive and store claims including information of one or more advertisement preferences of a principal, and, based upon at least one claim, to provide to the principal one or more advertisements stored on the ad server that relate to the preferences of the principal; and an agent used by the principal and configured with software to provide the claims including the information of the advertisement preferences to the broker, and to receive and display the advertisements from the broker. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A method for directing advertisements to a user over a network, the method comprising:
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storing advertisements from one or more vendors; receiving and storing claims including information of one or more advertisement preferences of a principal; and based upon at least one claim, providing to the principal over the network advertisements that relate to the preferences of the principal. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A user directed advertisement network comprising:
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means for storing advertisements from one or more vendors; a broker configured with software to receive and store claims including information of one or more advertisement preferences of a principal, and to provide to the principal one or more advertisements stored on the ad server that relate to the preferences of the principal; and means used by the principal and configured with software to provide the claims including the information of the advertisement preferences to the broker, and to receive the advertisements from the broker. - View Dependent Claims (43, 44)
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45. A method for directing advertisements to a user over a network, the method comprising:
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configuring a broker with software to receive and store claims including information of one or more advertisement preferences of a principal, and to provide to the principal one or more advertisements stored on an ad server that relate to the preferences of the principal; and configuring an agent used by the principal with software to provide the claims including the information of the advertisement preferences to the broker, and to receive the advertisements from the broker. - View Dependent Claims (46, 47)
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Specification