REFERRAL-BASED LOYALTY PROGRAM
First Claim
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1. A method for implementing a referral-based loyalty program comprising:
- establishing a primary account;
establishing a secondary account;
storing information relating to the first and/or second account in a computer memory;
linking the primary and secondary accounts; and
crediting an award to the primary account based on a transaction involving the secondary account.
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Abstract
A referral-based loyalty program incentivizes referrals by awarding rewards to primary customers for transactions by secondary customers. The secondary customers receive primary-account-identifying information, such as by hyperlink, and navigate to an order page of a merchant to establish an account and implement a transaction, for which the primary customer receives an reward. Primary and secondary accounts can be linked with one another at the merchant premises, or online, and can be associated with physical cards carried by the customers and presented during transactions. Rewards can be made contingent upon registration and activation of accounts.
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Citations
21 Claims
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1. A method for implementing a referral-based loyalty program comprising:
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establishing a primary account; establishing a secondary account; storing information relating to the first and/or second account in a computer memory; linking the primary and secondary accounts; and crediting an award to the primary account based on a transaction involving the secondary account. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 21)
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10. A method for implementing a referral-based loyalty program comprising:
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conducting a first transaction with a primary customer; establishing a primary customer account using information exchanged during the first transaction; associating a first reward with the first transaction as a function of the first transaction; and crediting the first reward to the primary customer account and activating the primary customer account upon completion of a registration process. - View Dependent Claims (11, 12, 13, 14)
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15. A server system for implementing a loyalty program, the server system comprising:
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a data store configured to store account information relating to a primary customer account associated with the primary customer; a transaction module configured to track a transaction between a secondary customer and a merchant; and a tabulation module configured to credit and/or debit the primary customer account with a first reward as a function of the transaction based on information identifying the primary customer account provided by the secondary customer. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification