OPTIMIZATION OF ADVERTISING CAMPAIGNS ON MOBILE NETWORKS
First Claim
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1. A method for processing messages and feedback, comprising:
- selecting a message, from messages stored in a message database, to each consumer in a first group of consumers, which selecting is based on information read from a consumer database,selecting a delivery mechanism for each said selected message, which selecting is based on information read from the consumer database,transmitting said selected messages using said selected delivery mechanisms to said first group of consumers through a cellular system,receiving feedback from said first group of consumers, andselecting next message and next delivery mechanism based on said received feedback.
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Abstract
The present invention provides a method and system for optimizing advertising campaigns on mobile networks using feedback from the advertisement audience community.
185 Citations
49 Claims
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1. A method for processing messages and feedback, comprising:
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selecting a message, from messages stored in a message database, to each consumer in a first group of consumers, which selecting is based on information read from a consumer database, selecting a delivery mechanism for each said selected message, which selecting is based on information read from the consumer database, transmitting said selected messages using said selected delivery mechanisms to said first group of consumers through a cellular system, receiving feedback from said first group of consumers, and selecting next message and next delivery mechanism based on said received feedback. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A system for processing messages and feedback, comprising:
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a message database configured to store messages, a consumer database of a cellular system configured to store information that describes properties of consumers, a consumer selecting arrangement configured to select at least a first group of consumers based on information read from said consumer database, a message selecting arrangement configured to select messages from said message database to the first group of consumers based on information read from said consumer database, a delivery mechanism selecting arrangement configured to select a delivery mechanism to each selected message based on information read from said consumer database, a transmission arrangement configured to transmit selected messages to the first group of consumers through said cellular system, and a receiving arrangement configured to receive feedback from consumers to which messages have been sent through said cellular system, wherein the message selecting arrangement is configured to select the messages based also on said received feedback, and wherein the delivery mechanism selecting arrangement is configured to select the delivery mechanism based also on said received feedback. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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Specification