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SYSTEM AND METHOD FOR SELECTING A MESSAGE TO PLAY FROM A PLAYLIST

  • US 20100274666A1
  • Filed: 06/05/2008
  • Published: 10/28/2010
  • Est. Priority Date: 06/07/2007
  • Status: Abandoned Application
First Claim
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1. A method for selecting at least one message from a playlist including a plurality of messages to be played by a message playing device to an exposed audience, each message directed to a target audience, the method comprising:

  • choosing a utility function, depending on one or more audience parameters, for each of the plurality of messages;

    periodically measuring said one or more audience parameters pertaining to the exposed audience;

    calculating utility for each of the messages from the playlist using the utility function, based on said one or more audience parameters as periodically measured; and

    selecting a message to play from the playlist based on a cumulative gain attributed to each message from the playlist that has played, wherein the gain is updated with respect to the calculated utility for that message.

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