SYSTEM AND METHOD FOR SELECTING A MESSAGE TO PLAY FROM A PLAYLIST
First Claim
1. A method for selecting at least one message from a playlist including a plurality of messages to be played by a message playing device to an exposed audience, each message directed to a target audience, the method comprising:
- choosing a utility function, depending on one or more audience parameters, for each of the plurality of messages;
periodically measuring said one or more audience parameters pertaining to the exposed audience;
calculating utility for each of the messages from the playlist using the utility function, based on said one or more audience parameters as periodically measured; and
selecting a message to play from the playlist based on a cumulative gain attributed to each message from the playlist that has played, wherein the gain is updated with respect to the calculated utility for that message.
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Abstract
A method for selecting at least one message from a playlist including a plurality of messages to be played by a message playing device to an exposed audience, each message directed to a target audience. The method comprises choosing a utility function, depending on one or more audience parameters, for each of the messages, periodically measuring the audience parameters pertaining to the exposed audience, calculating utility for each of the messages using the utility function, based on the audience parameters as periodically measured, and selecting a message to play from the playlist based on a cumulative gain attributed to each message from the playlist that has played, wherein the gain is updated with respect to the calculated utility for that message. Other methods and systems are also disclosed and claimed.
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Citations
17 Claims
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1. A method for selecting at least one message from a playlist including a plurality of messages to be played by a message playing device to an exposed audience, each message directed to a target audience, the method comprising:
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choosing a utility function, depending on one or more audience parameters, for each of the plurality of messages; periodically measuring said one or more audience parameters pertaining to the exposed audience; calculating utility for each of the messages from the playlist using the utility function, based on said one or more audience parameters as periodically measured; and selecting a message to play from the playlist based on a cumulative gain attributed to each message from the playlist that has played, wherein the gain is updated with respect to the calculated utility for that message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for selecting at least one message from a playlist including a plurality of messages to be played by a message playing device to an exposed audience, each message directed to a target audience, the system comprising:
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an input interface for choosing a utility function, depending on one or more audience parameters, for each of the plurality of messages; an audience tracker for periodically measuring said one or more audience parameters pertaining to the exposed audience; and a processor for calculating utility for each of the messages from the playlist using the utility function, based on said one or more audience parameters as periodically measured, and for selecting a message to play from the playlist based on a cumulative gain attributed to each message from the playlist that has played, wherein the gain is updated with respect to the calculated utility for that message. - View Dependent Claims (15, 16, 17)
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Specification