Non-Intrusive Media Linked and Embedded Information Delivery

• US 20100274673A1
• Filed: 10/29/2009
• Published: 10/28/2010
• Est. Priority Date: 11/01/2008
• Status: Active Grant

• Current Assignee: Timothy Reynard Isaac
• Original Assignee: Bitesize Media Inc.
• Inventors: Isaac, Timothy Reynard
• Granted Patent: US 8,296,185 B2
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: G11B 27/11 by using information not detectable on the record carrier
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/8113 comprising music, e.g. song in MP3 format
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8153 comprising still images, e.g. texture, background image
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A method for information delivery is disclosed. The method includes directing the display of a multimedia presentation in a first screen segment. The multimedia presentation is associated with a reference tag descriptive of an aspect thereof. An information link corresponding to the reference tag in a second screen segment is generated. The information link is contextually related to the multimedia presentation in accordance with the reference tag. Thereafter, a selection input of the information link is received from one of the viewers while mitigating obstruction of the displaying of the multimedia presentation. The selected information link and the identity of the viewer are associated as a marker.

Claims

1. A method for delivering information to a viewer of a media presentation, the method comprising the steps of:

engaging a media presentation;

viewing one or more information links associated with the media presentation while the media presentation is ongoing;

selecting one or more of the information links while mitigating obstruction of the media presentation;

storing the selected link as a marker in memory for retrieval; and

viewing one or more markers on a marker collection page.

2. The method of claim 1 further comprising the step of viewing the marker collection page after the engaging the media presentation step.

3. The method of claim 1 wherein the engaging step comprises the step of engaging the media presentation within a first segment on a screen and the viewing information link step comprises the step of viewing the information links within a second segment of the screen.

4. The method of claim 1 wherein a portion of the media presentation has a reference tag descriptive of an aspect of the media presentation and the information link corresponds to the reference tag, the information link being contextually related to the media presentation.

5. The method of claim 3 wherein the media presentation includes video defined by a plurality of sequenced images, the reference tag being associated with a particular subset of the sequenced images.

6. The method of claim 5 wherein the information link is viewed in the second screen segment in synchrony with the displaying of the particular subset of the sequenced images.

7. The method of claim 5, wherein a media player application displays the multimedia presentation, the method further including the step of:

receiving a sequence identifier of a current one of the plurality of sequenced images being displayed.

8. The method of claim 5, wherein:

the particular subset of the sequenced images includes data including metadata; and

the information link is associated with the data including the metadata.

9. The method of claim 5, wherein the multimedia presentation includes an audio sequence, the reference tag being associated therewith.

10. The method of claim 9, wherein:

the audio sequence is a background musical soundtrack; and

the information link is associated with the background musical soundtrack.

11. The method of claim 9, wherein:

the audio sequence is an audible emphasis; and

the information link is associated with a subject matter of the audible emphasis.

12. The method of claim 3, wherein the second screen segment is different from the first screen segment.

13. The method of claim 3, wherein the first screen segment and the second screen segment are parts of a web page.

14. The method of claim 1, further comprising:

viewing advertisement associated with the information link in response to a follow-up input from the one of the viewers.

15. The method of claim 1, further comprising:

storing the marker into a database.

16. The method of claim 15, wherein:

the database includes one or more user accounts; and

the first marker is associated with a user account corresponding to the identity of the one of the viewers.

17. The method of claim 15, wherein the database is a temporary browser session cache or a memory storage location.

18. A method for bridging information presentation from a first medium to a second medium, comprising:

receiving from a client an informational identifier viewable on the first medium, the informational identifier including a first relational element, a separator, and a second relational element, each comprised of alphanumeric characters and symbols;

querying a database of informational identifiers correlated to informational content on the second medium for the received first and second relational elements; and

redirecting the client to the informational content corresponding to the first and second relational elements of the received advertisement identifier.

19. The method of claim 18, wherein the first medium visually depicts one or more data elements.

20. The method of claim 18, wherein the first medium is selected from a group consisting of a magazine, a newspaper, a billboard, a projector screen, a flyer, a receipt, a painting, a photograph, and product packaging.

21. The method of claim 18, wherein the second medium is a World Wide Web (WWW) site that includes detailed information not available on the first medium.