SYSTEMS AND METHODS FOR CONSUMER-GENERATED MEDIA REPUTATION MANAGEMENT

• US 20100275128A1
• Filed: 10/16/2009
• Published: 10/28/2010
• Est. Priority Date: 05/05/2006
• Status: Active Grant

• Current Assignee: Cision US Inc. (Cision Ltd.)
• Original Assignee: Visible Technologies LLC
• Inventors: WEBBER, James, WARD, Miles, GRAZIANO, Dean M.
• Granted Patent: US 9,269,068 B2
• Time in Patent Office: Days
• US Class Current: 715/744
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and systems for monitoring consumer generated media are disclosed herein. Consumer generated media (CGM) is discovered using a plurality of keywords from a set of keywords configured to return consumer generated media embedded in a digital location. CGM is collected from a plurality of sources using a plurality of robots configured to collect media from the discovered CGM. CGM is normalized for statistical analysis. CGM is tested for conceptual relevance to the predetermined topic using the series of keywords. Sentiment is determined of the collected consumer generated media based on the semantics of the language in the collected CGM. A graphical user interface is generated having collected consumer generated media and statistical information related to at least one of the conceptual relevance and the determined sentiment. The graphical user interface is displayed and a reply is enabled to at least one of the collected consumer generated media, displayed within the graphical user interface, such that when selected a reply is posted to the source of the CGM.

Claims

1. A method for monitoring consumer generated media, implemented on at least one computer having a display, comprising:

discovering consumer generated media using a plurality of keywords from a set of keywords configured to return consumer generated media embedded in a digital location;

collecting consumer generated media from a plurality of sources using a plurality of robots configured to collect media from the discovered consumer generated media;

normalizing consumer generated media for statistical analysis;

testing the collected consumer generated media for conceptual relevance to the predetermined topic using the series of keywords;

determining a sentiment of the collected consumer generated media based on the semantics of the language in the collected consumer generated media;

generating a graphical user interface having collected consumer generated media and statistical information related to at least one of the conceptual relevance and the determined sentiment;

displaying the graphical user interface on the display; and

enabling a reply to at least one of the collected consumer generated media, displayed within the graphical user interface, such that when selected a reply is posted to the source of the consumer generated media.

2. The method of claim 1, wherein the reply is drafted within the graphical user interface.

3. The method of claim 1, wherein the graphical user interface further comprises displaying a sentiment map.

4. The method of claim 1, wherein the graphical user interface further comprises displaying at least one of a ranked list of authors and a list of internet locations of the consumer generated media.

5. The method of claim 1, wherein the graphical user interface further comprises filtering consumer generated media based on predetermined content settings.

6. The method of claim 1, wherein the graphical user interface further comprises determining the country of origin of the consumer generated media and displaying in the graphical user interface the country of origin of the consumer generated media.

7. The method of claim 1, further comprising filtering the consumer generated media by consumer generated media source.

8. The method of claim 1, further comprising sending an alert when trigged by a predetermined event.

9. The method of claim 1, further comprising generating a statistical report based on the collected consumer generated media and distributing the report electronically.

10. The method of claim 1, further comprising generating a data file available for external systems to access and consume the conceptually relevant and sentiment attributed consumer generated media.

11. A system for monitoring consumer generated media, comprising:

a first database configured to store at least one collected consumer generated media post;

a second database configured to store sentiment data, the sentiment data used to analyze a sentence and determine a sentiment;

a display;

and a processor in data communication with the display and with the database, the processor comprising;

a first component configured to discover consumer generated media using a plurality of keywords from a set of keywords configured to return consumer generated media embedded in a digital location;

a second component configured to collect consumer generated media from a plurality of sources using a plurality of robots configured to collect media from the discovered consumer generated media;

a third component configured to normalize consumer generated media for statistical analysis;

a fourth component configured to test the collected consumer generated media for conceptual relevance to the predetermined topic using the series of keywords;

a fifth component configured to determine a sentiment of the collected consumer generated media based on the semantics of the language in the collected consumer generated media;

a sixth component configured to generate a graphical user interface having collected consumer generated media and statistical information related to at least one of the conceptual relevance and the determined sentiment;

a seventh component configured to display the graphical user interface on the display; and

an eighth component configured to enable a reply to at least one of the collected consumer generated media, displayed within the graphical user interface, such that when selected a reply is posted to the source of the consumer generated media.

12. The system of claim 11, wherein the graphical user interface further comprises an ninth component configured to display a sentiment map.

13. The system of claim 11, wherein the graphical user interface further comprises a tenth component configured to display at least one of a ranked list of authors and a list of internet locations of the consumer generated media.

14. The system of claim 11, wherein the graphical user interface further comprises an eleventh component configured to filter consumer generated media based on predetermined content settings.

15. The system of claim 11, wherein the graphical user interface further comprises a twelfth component configured to determine the country of origin of the consumer generated media and displaying in the graphical user interface the country of origin of the consumer generated media.

16. The system of claim 12, further comprising a thirteenth component configured to filter the consumer generated media by consumer generated media source.

17. The system of claim 13, further comprising a fourteenth component configured to send an alert when trigged by a predetermined event.

18. The system of claim 14, further comprising a fifteenth component configured to generate a statistical report based on the collected consumer generated media and distributing the report electronically.

19. The system of claim 15, further comprising a sixteenth component configured to generate a data file available for external systems to access and consume the conceptually relevant and sentiment attributed consumer generated media.

20. A method for monitoring consumer generated media, implemented on at least one computer having a display comprising:

entering search terms related to consumer generated media in a graphical user interface on the display;

receiving at least one consumer generated media post from a consumer generated media site;

viewing a data dashboard displayed within the graphical user interface on the display having at least one received consumer generated media post and a graphical representation of a sentiment of the at least one received consumer generated media post; and

replying to the at least one consumer generated media post using the graphical user interface, such that the reply is posted to the source of the consumer generated media.