System and Method for Information Delivery Including Delivery Via Video-Based Keyed or Tagged Content

• US 20100275224A1
• Filed: 04/23/2010
• Published: 10/28/2010
• Est. Priority Date: 04/24/2009
• Status: Abandoned Application

• Current Assignee: Telegent Systems, Inc. (Spreadtrum Communications USA)
• Original Assignee: Telegent Systems, Inc. (Spreadtrum Communications USA)
• Inventors: Wang, Qing, Levy, Gary, Bydeley, David, Sheng, Samuel
• Application Number:
  US12/766,128
• Publication Number:
  US 20100275224A1
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04N 21/2353 specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/472 End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/088 the inserted signal being digital

Abstract

An interactive device/system of and method for delivery, receipt and/or decoding of and/or response to keyed or tagged video content provided in connection with one or more video broadcasts (for example, television or streaming video). Responsive thereto, the system and method may deliver and/or receive video and/or audio information. Such delivery and/or receipt of video and/or audio information may be responsive to content embedded in the broadcast but not visually observed, responsive to broadcast content that is visually observed and then parsed and correlated with a predetermined response, and responsive to a user/operator instruction, input and/or request. The interactive video receiving device may determine a video-based broadcast is an interactive video-based broadcast, wherein, the device automatically provides interaction options and or based on a response by the user/viewer to the video-based broadcast, the video receiving device transmits “interest-level” data (i.e., data which is representative of the viewer'"'"'s level of interest to the video-based broadcast) to obtain additional information regarding the video-based broadcast. Other inventions are also disclosed.

Claims

1. A method of operating and interacting with a video receiving device, the method comprising:

receiving a video-based broadcast, wherein the video-based broadcast includes video data and key data, wherein the key data is indicative of an interactive video-based broadcast;

displaying the video-based broadcast;

decoding the key data and, in response thereto, determining the video-based broadcast is an interactive type video-based broadcast;

detecting a predetermined level of interest of the user in the video-based broadcast;

transmitting data which is indicative of the predetermined level of interest of the user in the video-based broadcast;

receiving first additional information in response to transmitting the data which is indicative of predetermined level of interest of the user in video-based broadcast, wherein the first additional information is associated with the video-based broadcast;

concurrently displaying the video-based broadcast and data which is representative of the first additional information;

detecting a response from the user to the first additional information; and

transmitting data which is indicative of the response from the user to the first additional information.

2. The method of claim 1 wherein the key data is embedded in the video data of the video-based broadcast.

3. The method of claim 1 wherein the key data is embedded within one or more vertical blanking intervals of the video data of the video-based broadcast.

4. The method of claim 1 wherein the key data is embedded within teletext information of the video-based broadcast.

5. The method of claim 1 wherein the key data is included in the closed-captioning data.

6. The method of claim 1 wherein concurrently displaying the video-based broadcast and data which is representative of the first additional information further includes displaying the data which is representative of the first additional information as a video insert or a graphic overlay with respect to the video-based broadcast.

7. The method of claim 1 wherein the key data is information or data which is representative of one or more characteristics of the associated video-based broadcast.

8. The method of claim 1 wherein detecting a predetermined level of interest of the user in video-based broadcast is based on an amount of time of displaying the video-based broadcast.

9. A method of operating and interacting with a video receiving device having a user interface, the method comprising:

receiving a video-based broadcast;

receiving key data which is associated with the video-based broadcast;

displaying the video-based broadcast;

decoding the key data and, in response thereto, determining the video-based broadcast is an interactive type video-based broadcast;

detecting a level of interest of the user in video-based broadcast based on an amount of time of displaying the video-based broadcast;

transmitting data which is indicative of the level of interest;

receiving first additional information in response to transmitting the data which is indicative of the level of interest;

outputting data which is representative of the first additional information to the user interface;

detecting a response from the user to the first additional information; and

transmitting data which is indicative of the response from the user to the first additional information.

10. The method of claim 9 wherein receiving key data which is associated with the video-based broadcast includes receiving information pertaining to the content of the associated video-based broadcast via content-specific electronic program guide.

11. The method of claim 9 wherein outputting data which is representative of the first additional information to a user interface includes displaying data which is representative of the first additional information.

12. The method of claim 11 wherein displaying data which is representative of the first additional information further includes displaying the data which is representative of the first additional information as a video insert, a graphic overlay, or formatted text with respect to the video-based broadcast.

13. The method of claim 9 wherein the key data is embedded within one or more vertical blanking intervals of the video data of the video-based broadcast.

14. The method of claim 9 wherein the key data is included in the closed-captioning data.

15. The method of claim 9 wherein the key data is embedded in the video data of the video-based broadcast.

16. The method of claim 9 wherein displaying the data which is representative of the first additional information further includes displaying the data which is representative of the first additional information as a SMS text message overlay on the video-based broadcast.

17. The method of claim 9 further including:

receiving second additional information in response to transmitting the data which is indicative of the response from the user to the first additional information;

outputting data which is representative of the second additional information to the user interface; and

detecting a response from the user to the second additional information.

18. The method of claim 17 wherein outputting data which is representative of the second additional information to the user interface further includes displaying data which is representative of the second additional information.

19. A method of operating and interacting with a video receiving device having a user interface, the method comprising:

receiving a video-based broadcast, wherein the video-based broadcast includes video data and text data embedded therein;

displaying the video-based broadcast;

analyzing the text data and, in response thereto, identifying predetermined and/or text, words and/or phrases of the text data; and

outputting a contextually relevant presentation to the user interface in response to identifying the predetermined and/or text, words and/or phrases.

20. The method of claim 19 wherein outputting the contextually relevant presentation to the user interface in response to identifying the predetermined and/or text, words and/or phrases further includes displaying a predetermined video insert on the user interface, wherein the predetermined video insert is associated with the predetermined and/or text, words and/or phrases of the text data.

21. The method of claim 19 wherein outputting the contextually relevant presentation to the user interface in response to identifying the predetermined and/or text, words and/or phrases further includes presenting the user with a link to a website which is associated with the predetermined and/or text, words and/or phrases of the text data.

22. The method of claim 19 wherein outputting the contextually relevant presentation to the user interface in response to identifying the predetermined and/or text, words and/or phrases further includes providing the user with a product purchase coupon which is associated with the predetermined and/or text, words and/or phrases of the text data.

23. The method of claim 19 wherein outputting the contextually relevant presentation to the user interface in response to identifying the predetermined and/or text, words and/or phrases further includes providing the user with information which is representative of one or more physical locations which are correlated to an acquisition of a product that is associated with the predetermined and/or text, words and/or phrases of the text data.

24. The method of claim 19 wherein outputting the contextually relevant presentation to the user interface in response to identifying the predetermined and/or text, words and/or phrases further includes concurrently displaying the video-based broadcast and data which is representative of the contextually relevant presentation.

25. The method of claim 24 wherein concurrently displaying the data which is representative of the contextually relevant presentation includes displaying the data which is representative of the contextually relevant presentation as a video insert or a graphic overlay with respect to the video-based broadcast.

26. The method of claim 19 wherein the text data is embedded within one or more vertical blanking intervals of the video data of the video-based broadcast.

27. The method of claim 19 wherein the text data is included in the closed-captioning data.

28. The method of claim 19 wherein outputting contextually relevant presentation to the user interface in response to identifying the predetermined and/or text, words and/or phrases further includes displaying data which is representative of the contextually relevant presentation as a SMS text message overlay on the video-based broadcast.

29. The method of claim 19 further including:

detecting a response from the user to the contextually relevant presentation which is output to the user interface in response to identifying the predetermined and/or text, words and/or phrases.

30. The method of claim 29 further including:

transmitting data which is indicative of the response from the user to the contextually relevant presentation.

31. The method of claim 30 further including:

receiving first additional information in response to transmitting the data which is indicative of the response from the user to the contextually relevant presentation; and

outputting data which is representative of the first additional information to the user interface.

32. The method of claim 31 further including:

detecting a response from the user to the first additional information; and

transmitting data which is indicative of the response from the user to the first additional information.

33. A method of operating and interacting with a video receiving device having a user interface, the method comprising:

receiving a video-based broadcast;

displaying video data which is representative of the video-based broadcast;

analyzing the video data to identify predetermined information contained therein, wherein the predetermined information includes logos, words and/or numbers, and wherein analyzing the video data includes analyzing the color, shape and/or pattern representations of the video data; and

outputting one or more contextually relevant presentations to the user interface in response to identifying the predetermined information contained therein.

34. The method of claim 33 wherein analyzing the video data to identify predetermined information contained therein further includes comparing color, shape and/or pattern representations of the video data to corresponding data in a database or look-up table which is representative of one or more logos, words and/or numbers.