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EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS

  • US 20100279665A1
  • Filed: 05/01/2009
  • Published: 11/04/2010
  • Est. Priority Date: 05/01/2009
  • Status: Active Grant
First Claim
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1. A method comprising:

  • registering an application program for use with a content delivery platform;

    establishing a plurality of perimeters defining a plurality of geographic areas;

    reserving respective ones of the plurality of geographic areas for delivery of content associated with respective ones of a plurality of sponsors;

    receiving, from the application program, a request for content to be displayed on the mobile device;

    in response to receiving the request;

    identifying a target location based, at least in part, on the request;

    selecting at least one of the plurality of sponsors based on a relationship between the target location and at least one of the plurality of geographic areas; and

    providing content to the application program based on the selecting.

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