MOBILE DEVICE, NETWORK SERVER AND METHOD FOR EVALUATING CORRELATION BETWEEN ADVERTISEMENT INFORMATION AND USER BEHAVIOR
First Claim
1. A method for evaluating a correlation between advertisement information related to advertised goods or services and the behavior of a user having received said advertisement information, comprising the stepsproviding advertisement information to the user;
- maintaining an association between said advertisement information and business location data indicative of at least one location of a business, where goods or services subject to advertisement information are available for purchase;
obtaining mobile device location data about the current location of a mobile device of the user after said advertisement information has been provided;
comparing said mobile device location data with said business location data indicative of said at least one location of the business; and
if the comparing step determines that said mobile device location matches with a business location indicated in said business location data, registering the match.
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Abstract
The present invention relates to a mobile device, network server and method for evaluating a correlation between advertisement information and the behavior of a user having received the advertisement information to verify the effectiveness of providing advertisement information to a user directly without having a user to take a survey. The method comprises providing advertisement information to the user, maintaining an association between said advertisement information and business location data indicative of at least one location of a business, obtaining mobile device location data about the current location of a mobile device of the user, comparing said mobile device location data with said business location data, and if the comparing step determines that said mobile device location matches with a business location indicated in said business location data, registering the match.
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Citations
16 Claims
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1. A method for evaluating a correlation between advertisement information related to advertised goods or services and the behavior of a user having received said advertisement information, comprising the steps
providing advertisement information to the user; -
maintaining an association between said advertisement information and business location data indicative of at least one location of a business, where goods or services subject to advertisement information are available for purchase; obtaining mobile device location data about the current location of a mobile device of the user after said advertisement information has been provided; comparing said mobile device location data with said business location data indicative of said at least one location of the business; and if the comparing step determines that said mobile device location matches with a business location indicated in said business location data, registering the match. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 16)
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10. A mobile device for evaluating a correlation between advertisement information related to advertised goods or services and the behavior of a user having received said advertisement information, comprising
an information providing section for providing advertisement information to the user of said mobile device, wherein said advertisement information is associated with business location data indicative of at least one location of a business, where goods or services subject to advertisement information are available for purchase; -
a business location data receiving section for receiving business location data associated with said provided advertisement information; a location obtaining section for obtaining mobile device location data about the current location of the mobile device; a comparing section for comparing said mobile device location data with said business location data indicative of said at least one location of the business; and a registering section for registering a match, if the comparing section determines that said mobile device location matches with a business location indicated in said business location data. - View Dependent Claims (11, 12, 13)
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14. A network server for evaluating a correlation between advertisement information related to advertised goods or services and the behavior of a user having received said advertisement information, comprising
an information providing unit for providing advertisement information to a mobile device of the user; -
storage unit for storing an association between said advertisement information and business location data indicative of at least one location of a business, where goods or services subject to advertisement information are available for purchase; a location obtaining unit for obtaining mobile device location data about the current location of the mobile device; a comparing unit for comparing said mobile device location data with said business location data indicative of said at least one location of the business; and a registering unit for registering a match, if the comparing unit determines that said mobile device location matches with a business location indicated in said business location data. - View Dependent Claims (15)
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Specification