IMPLICIT RATING OF ADVERTISEMENTS
First Claim
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1. A method for measuring resonance of an ad with a user, comprising:
- delivering an ad to a user during a commercial break of a program being delivered by a content provider to the user, the ad being associated with a unique identifier;
receiving input from the user during presentation of the ad indicating that the user would like to stop viewing at least a portion of the ad before the ad has ended;
determining the user'"'"'s interest in the ad based on the amount of time that the user viewed the ad; and
creating a record of user viewing behavior, the record including the unique identifier and a user identifier;
storing the record in a user profile database.
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Abstract
Methods for measuring resonance of an ad with a user. Ads are delivered to a user during a commercial break of a program being delivered by a content provider. Each ad is associated with a unique identifier and at least one tag describing an attribute of the ad. Input from the user is received during presentation of an ad indicating that the user would like to stop viewing the ad before the ad has ended. The user'"'"'s interest in the ad is determined based on the amount of time that the user viewed the ad before, and the instance of the user'"'"'s viewing behavior is stored in a user profile database.
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Citations
20 Claims
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1. A method for measuring resonance of an ad with a user, comprising:
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delivering an ad to a user during a commercial break of a program being delivered by a content provider to the user, the ad being associated with a unique identifier; receiving input from the user during presentation of the ad indicating that the user would like to stop viewing at least a portion of the ad before the ad has ended; determining the user'"'"'s interest in the ad based on the amount of time that the user viewed the ad; and creating a record of user viewing behavior, the record including the unique identifier and a user identifier; storing the record in a user profile database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for measuring resonance of an ad with a user, comprising:
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identifying an upcoming commercial break in a program being delivered by a content provider to a user; selecting at least two ads from an advertising database, each ad associated with at least one subject matter tag describing an attribute of the ad; delivering the at least two ads to the user viewing the program prior to the start of the commercial break, wherein the at least two ads are displayed for selection by the user; receiving input from the user indicating that the user selected one of the at least two ads; storing the user viewing behavior associated with the selected ad in a user profile database; and delivering the selected ad to the user upon the start of the commercial break. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A system for measuring resonance of an ad with a user, comprising:
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a content server configured to deliver content to a user, the content including a commercial break; an ad server configured to deliver at least one ad to a user during the commercial break, receive feedback from the user during the presentation of each ad to skip viewing an ad before the ad has ended, determine the user'"'"'s interest in the ad based on the amount of time that the user viewed the ad; and a user profile database configured to store each instance of the user viewing behavior. - View Dependent Claims (19, 20)
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Specification