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IMPLICIT RATING OF ADVERTISEMENTS

  • US 20100280876A1
  • Filed: 04/30/2009
  • Published: 11/04/2010
  • Est. Priority Date: 04/30/2009
  • Status: Abandoned Application
First Claim
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1. A method for measuring resonance of an ad with a user, comprising:

  • delivering an ad to a user during a commercial break of a program being delivered by a content provider to the user, the ad being associated with a unique identifier;

    receiving input from the user during presentation of the ad indicating that the user would like to stop viewing at least a portion of the ad before the ad has ended;

    determining the user'"'"'s interest in the ad based on the amount of time that the user viewed the ad; and

    creating a record of user viewing behavior, the record including the unique identifier and a user identifier;

    storing the record in a user profile database.

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