Economic Filtering System for Delivery of Permission Based, Targeted, Incentivized Advertising
First Claim
1. A Method configured to control advertising messages directed at a user comprising:
- setting a filter to control advertisements directed at a user;
receiving advertisements based on the filter setting, at the user'"'"'s personal device;
accepting the advertisements at the user'"'"'s personal device; and
providing the user with rewards for accepting the advertisements.
2 Assignments
0 Petitions
Accused Products
Abstract
A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user'"'"'s response to the quiz is received. A determination based on the user'"'"'s response as to whether the user is a human or an automated respondent is made.
-
Citations
88 Claims
-
1. A Method configured to control advertising messages directed at a user comprising:
-
setting a filter to control advertisements directed at a user; receiving advertisements based on the filter setting, at the user'"'"'s personal device; accepting the advertisements at the user'"'"'s personal device; and providing the user with rewards for accepting the advertisements.
-
-
2. An Method configured to control advertisement messages directed at a user of the search engine comprising:
-
permitting a user to login to an internet service; creating a user profile containing filter criteria; reading the filter criteria from the user'"'"'s profile; providing third party advertisements to the user based on the filter criteria; determining if the user reviewed the third party'"'"'s advertisement message; and providing the user with a reward if the user reviewed the third party'"'"'s advertisement message. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 46, 47)
-
-
35. A method wherein a third party selects user'"'"'s of a search engine to receive the third party'"'"'s messages comprising:
-
retrieving user profiles; comparing user profiles with criteria defined by the third party; and sending messages to users matching the third party'"'"'s criteria. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43)
-
- 44. A method comprising verifying whether or not an Internet operation is being attempted by a human being or an automated process by using a quiz process other than an Internet site registration process that requires user interaction, the quiz process utilizing a display format that cannot be easily recognized or read by a machine or automated process.
-
48. A method wherein a quiz for determining if a user is a human user or an automated respondent comprising inviting a user to respond to a question and verifying the user'"'"'s response.
-
49. A method comprising:
-
presenting a quiz to a user; advising the user of the acceptable manner of response to the quiz; receiving the user'"'"'s response to the quiz; and determining if the user is a human or an automated respondent based on the user'"'"'s response. - View Dependent Claims (50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86)
-
-
87. A computer readable medium storing a sequence of instructions that, when executed by a machine, cause the machine to:
-
set a filter to control advertisements directed at a user; receive advertisements based on the filter setting, at the user'"'"'s personal device; accept the advertisements at the user'"'"'s personal device; and
provide the user with rewards for accepting the advertisements.
-
-
88. A computer readable medium storing a sequence of instructions that, when executed by a machine, cause the machine to:
-
present a quiz to a user; advise the user of the acceptable manner of response to the quiz; receive the user'"'"'s response to the quiz; and determine if the user is a human or an automated respondent based on the user'"'"'s response.
-
Specification