Target advertising to a specific user offered through an intermediary internet service provider, server or wireless network

• US 20100281041A1
• Filed: 07/12/2010
• Published: 11/04/2010
• Est. Priority Date: 02/21/2007
• Status: Active Grant

• Current Assignee: Piloandia, LLC
• Original Assignee: UnoWeb, Inc.
• Inventors: Almeida, John
• Granted Patent: US 8,402,163 B2
• Time in Patent Office: Days
• US Class Current: 707/755
• CPC Class Codes: G06F 15/173 using an interconnection network, e.g. matrix, shuffle, pyramid, star, snowflake
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An advertising method controls the display of information on a client device. A user accesses first content on a server and a first link reference to second content is created. The first content and the first link reference are displayed in separate areas. User interaction with the first link reference sends second content to replace the first content on the content display area of the client computer. The second content includes a second link reference which can redirect the user to the hosting location of the second content. The server may operate as a wireless node. The first content is optionally parsed to key words or objects and the parsed content is used to identify the second content. Optionally, receiving data from a user'"'"'s wireless device relates to user location; and, the location data is used to identify the second content.

Claims

1. A method of controlling the display of information on a client computer operated by a user, the method implemented by a server computer and comprising the steps of:

hosting a first content on the server computer;

enabling the client computer to access the server computer;

creating a first link reference to second content;

formatting the first content and the first link reference for display on the client computer wherein said formatting will display the first link reference in a;

link display area that is separated from the first content that will display in a content display area;

style that is indicative that other additional related content is available to the user;

configuration selected from the group consisting of a tab;

a link;

a bar;

a floating bar;

a browser bar;

a user downloaded bar; and

a menu;

transmitting the formatted first content and the first link reference to the client computer;

responding to user interaction with the first link reference by sending the second content to replace the first content on the content display area of the client computer;

the second content comprising a second link reference; and

,

redirecting the user to the hosting location of the second content when the user clicks on the second link reference.

2. The method of claim 1 further comprising the step of configuring the server computer to render the first link reference on the client computer using programming code language selected from the group consisting of:

JAVASCRIPT;

JAVA APPLET; and

, ACTIVEX.

3. The method of claim 1 further comprising:

adapting the server computer to operate as a wireless node; and

,

configuring the wireless node to render the first link reference to the client computer.

4. The method according to claim 1 further comprising the steps of:

parsing the first content into parsed content comprising key words or objects;

using the parsed content to identify the second content before creating the link, such that the second content is based on a relationship to the parsed content, said relationship selected from the group consisting of;

a previously viewed content;

a common word between the first and the second content;

a user preference;

a common category between the first and the second content;

user personal information;

user profiling information;

location information;

surf history;

user hobby;

user address information;

a similar word between the first and the second content;

a partial matching word between the first and the second content;

a full matching word between the first and the second content;

a synonymous word between the first and the second content;

a homophone of the first content;

an advertisement containing any of the key words or objects;

commonality with a user-supplied content having a relationship with the first content; and

, a defined interest of the user.

5. The method of claim 1 further comprising the step of configuring the server computer to connect to a wireless node.

6. The method of claim 1 further comprising the step of integrating the server computer and the wireless node into a single unit.

7. The method of claim 1 further comprising the steps of:

receiving data from a user'"'"'s wireless device relating to user location; and

, using the data to identify the second content for display by the user'"'"'s wireless device.