METHOD OF PROTECTING AN INDIVIDUAL'S PRIVACY WHEN PROVIDING SERVICE BASED ON ELECTRONIC TAG

• US 20100282837A1
• Filed: 05/07/2010
• Published: 11/11/2010
• Est. Priority Date: 05/08/2009
• Status: Active Grant

• Current Assignee: Electronics and Telecommunications Research Institute
• Original Assignee: Electronics and Telecommunications Research Institute
• Inventors: Lee, Jun-Seob, Kim, Yong-Woon, YOO, Sang-Keun, Kim, Hyoung-Jun
• Granted Patent: US 8,459,541 B2
• Time in Patent Office: Days
• US Class Current: 235/375
• CPC Class Codes: G06F 21/60 Protecting data
• CPC Class Codes: G06F 21/6245 Protecting personal data, e.g. for financial or medical purposes
• CPC Class Codes: G06Q 10/08 Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 50/40 Business processes related to the transportation industry shipping G06Q10/083

Abstract

A technology for providing a service based on an electronic tag. A personalized service provider issues a new code that replaces a code recorded on an electronic tag which is attached to a product purchased by a purchaser, sets a privacy policy of the purchaser, authenticates the new code and purchaser information, and provides a service associated with the product in a limited manner according to the set privacy policy when a person who accesses the personalized service provider is not the purchaser of the product.

Claims

1. A method in which a personalized service provider protects an individual'"'"'s privacy when providing a service based on an electronic tag, the method comprising:

assigning a new code to an electronic tag attached to a product;

setting a privacy policy for a service associated with the product which is assigned the new code; and

providing the service associated with the product, which is assigned the new code, according to the set privacy policy.

2. The method of claim 1, wherein the assigning of the new code comprises:

receiving user information and a personalized service setting request, which contains a code, from a communication terminal of a user which read the code stored in the electronic tag;

issuing the new code which will replace the received code;

sending the new code to the communication terminal so that the communication terminal can record the new code on the electronic tag; and

associating the new code, the user information, and the service associated with the product with one another and maintaining information in the personalized service provider about this association.

3. The method of claim 2, further comprising registering the new code and address information, which is needed to provide the service associated with the product which has been assigned the new code, with a code interpreter.

4. The method of claim 1, wherein in the setting of the privacy policy, at least one of items that form the service is set to private at the request of the user who accessed the personalized service provider using the communication terminal.

5. The method of claim 3, wherein the providing of the service comprises:

obtaining the address information from the code interpreter based on the new code and authenticating whether a person who accessed the personalized service provider is the user; and

providing the service associated with the product in a limited manner according to the set privacy policy when the person is not the user.

6. The method of claim 2, further comprising authenticating at least one of the user information and the code contained in the personalized service setting request, wherein the issuing of the new code is performed when at least one of the user information and the code is authenticated successfully.

7. A method in which a communication terminal of a user protects an individual'"'"'s privacy when providing a service based on an electronic tag, the method comprising:

replacing a code stored in an electronic tag, which is attached to a product, with a new code; and

setting a privacy policy for a service associated with the product,

wherein a personalized service provider which provides a personalized service associated with the product, associates the product with the new code and maintains information about this association.

8. The method of claim 7, wherein the replacing of the code stored in the electronic tag with the new code comprises:

reading the code from the electronic tag attached to the product;

accessing the personalized service provider;

sending user information and the code to the personalized service provider and requesting the personalized service provider to issue the new code;

receiving the issued new code, which will replace the code, from the personalized service provider; and

recording the received new code on the electronic tag.

9. The method of claim 8, wherein in the recording of the received new code on the electronic tag, the code stored in the electronic tag is overwritten with the new code.

10. The method of claim 9, wherein in the setting of the privacy policy, at least one of items that form the service is set to private at the request of the user.