LOCATION BASED SERVICE FOR DIRECTING ADS TO SUBSCRIBERS
First Claim
1. A method of providing a location based service (LBS), comprising:
- (i) receiving location information over a period of time by one or more software programs from a plurality of wireless devices belonging to a plurality of subscribers of one or more location based services;
(ii) processing the location information to detect that respective subscribers tend to spend time at one or more locations with one or more other specific subscribers;
(iii) storing data indicative of a tendency of each such subscriber to spend time with the subscriber'"'"'s one or more other specific subscribers;
(iv) detecting whether subscribers are present at locations with one or more specific subscribers identified in the stored data subsequent to performance of (ii) and (iii); and
(v) comparing ad parameters against subscriber data, to select ads for communication to subscribers, wherein the comparing differentiates in selection of ads for communication to subscribers in response to (iv); and
(vi) communicating selected ads to wireless devices of the subscribers.
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Accused Products
Abstract
In one embodiment, a method of providing a location based service (LBS), comprises: (i) receiving location information over a period of time by one or more software programs from a plurality of wireless devices belonging to a plurality of subscribers; (ii) processing the location information to detect that respective subscribers tend to spend time at one or more locations with one or more other specific subscribers; (iii) storing data indicative of a tendency of each such subscriber to spend time with the subscriber'"'"'s one or more other specific subscribers; (iv) detecting whether subscribers are present at locations with one or more specific subscribers identified in the stored data subsequent to performance of (ii) and (iii); and (v) comparing ad parameters against subscriber data, to select ads for communication to subscribers, wherein the comparing differentiates in selection of ads for communication to subscribers in response to (iv).
164 Citations
20 Claims
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1. A method of providing a location based service (LBS), comprising:
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(i) receiving location information over a period of time by one or more software programs from a plurality of wireless devices belonging to a plurality of subscribers of one or more location based services; (ii) processing the location information to detect that respective subscribers tend to spend time at one or more locations with one or more other specific subscribers; (iii) storing data indicative of a tendency of each such subscriber to spend time with the subscriber'"'"'s one or more other specific subscribers; (iv) detecting whether subscribers are present at locations with one or more specific subscribers identified in the stored data subsequent to performance of (ii) and (iii); and (v) comparing ad parameters against subscriber data, to select ads for communication to subscribers, wherein the comparing differentiates in selection of ads for communication to subscribers in response to (iv); and (vi) communicating selected ads to wireless devices of the subscribers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for providing one or more location based services, comprising:
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one or more first software programs executed on one or more wireless devices, the one or more first software programs operable to communicate location information indicative of the location of the one or more wireless devices; one or more servers for receiving location information generated by the one or more software programs, the one or more servers executing one or more second software programs, the one or more second software programs comprising; (i) code for receiving location information over a period of time by one or more software programs from a plurality of wireless devices belonging to a plurality of subscribers of one or more location based services; (ii) code for processing the location information to detect that respective subscribers tend to spend time at one or more locations with one or more other specific subscribers; (iii) code for storing data indicative of a tendency of each such subscriber to spend time with the subscriber'"'"'s one or more other specific subscribers; (iv) code for detecting whether subscribers are present at locations with one or more specific subscribers identified in the stored data subsequent to performance of the code of (ii) and (iii); and (v) code for comparing ad parameters against subscriber data, to select ads for communication to subscribers, wherein the comparing differentiates in selection of ads for communication to subscribers in response to the code of (iv); and (vi) code for communicating selected ads to wireless devices of the subscribers. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification