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REVIEWING THE SUITABILITY OF WEBSITES FOR PARTICIPATION IN AN ADVERTISING NETWORK

  • US 20100287041A1
  • Filed: 07/19/2010
  • Published: 11/11/2010
  • Est. Priority Date: 06/29/2005
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • a) receiving, by a computer system including at least one computer, a first collection including one or more documents associated with a first request to host advertisements of an advertising network;

    b) determining, by the computer system, whether or not the first collection complies with policies of an advertising network, the policies concerning at least one of (A) a source of a collection under review, or (B) usability of the one or more documents of a collection under review;

    c) approving, by the computer system, the first collection responsive to a determination that the first collection complies with the policies;

    d) processing, by the computer system, the first collection to the advertising network such that advertisements of the advertising network may be served in association with renderings of the one or more documents included in the first collection;

    e) receiving, by the computer system, a second collection including one or more documents associated with a second request to host advertisements of an advertising network;

    f) determining, by the computer system, whether or not the second collection complies with the policies;

    g) disapproving, by the computer system, the second collection responsive to a determination that the second collection does not comply with the policies such that advertisements of the advertising network will not be served in association with renderings of the one or more documents included in the second collection.

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