Embedding Sponsored Content In Mobile Applications
First Claim
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1. A computer-implemented method for presentation of advertising in an application on a mobile communication facility, the method comprising the steps of:
- (a) receiving a request for sponsored content from a mobile communication facility operated by a user, wherein the request is made in association with the application running on an operating system of the mobile communication facility;
(b) selecting a sponsored content based on one or more predefined hardware or software characteristics of the mobile communication facility, wherein the one or more predefined hardware or software characteristics are required to view the sponsored content on the mobile communication facility; and
(c) transmitting the selected sponsored content to the mobile community facility for display within the application during the running thereof.
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Abstract
In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility.
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Citations
21 Claims
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1. A computer-implemented method for presentation of advertising in an application on a mobile communication facility, the method comprising the steps of:
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(a) receiving a request for sponsored content from a mobile communication facility operated by a user, wherein the request is made in association with the application running on an operating system of the mobile communication facility; (b) selecting a sponsored content based on one or more predefined hardware or software characteristics of the mobile communication facility, wherein the one or more predefined hardware or software characteristics are required to view the sponsored content on the mobile communication facility; and (c) transmitting the selected sponsored content to the mobile community facility for display within the application during the running thereof. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for presentation of advertising in an application on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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(a) receive a request for sponsored content from a mobile communication facility operated by a user, wherein the request is made in association with the application running on an operating system of the mobile communication facility; (b) select a sponsored content based on one or more predefined hardware or software characteristics of the mobile communication facility, wherein the one or more predefined hardware or software characteristics are required to view the sponsored content on the mobile communication facility; and (c) transmit the selected sponsored content to the mobile community facility for display within the application during the running thereof. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification