SYSTEM AND METHOD OF CREATING A USER CUSTOMIZED INTERNET EXPERIENCE

• US 20100287051A1
• Filed: 05/07/2010
• Published: 11/11/2010
• Est. Priority Date: 05/07/2009
• Status: Abandoned Application

• Current Assignee: SRR Patent Holdings LLC (Leigh M. Rothschild)
• Original Assignee: LMR Inventions, L.L.C. (Leigh M. Rothschild)
• Inventors: Rothschild, Leigh M.
• Application Number:
  US12/775,951
• Publication Number:
  US 20100287051A1
• Time in Patent Office: Days
• US Class Current: 705/14.63
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

Embodiments of the invention provide for a content delivery method for advertising content in a vehicle. The method includes retrieving a profile of an end user operating a vehicle and determining a selection of content for wireless delivery to a playback device disposed in the vehicle according to the retrieved profile. The method also includes identifying advertising content corresponding to the retrieved profile, and transmitting the identified advertising content and the selection of content for alternating playback in the playback device disposed in the vehicle.

Claims

1. A content delivery method for advertising content in a vehicle comprising:

retrieving a profile of an end user operating a vehicle;

determining a selection of content for wireless delivery to a playback device disposed in the vehicle according to the retrieved profile;

identifying advertising content corresponding to the retrieved profile; and

,

transmitting the identified advertising content and the selection of content for playback in the playback device disposed in the vehicle.

2. The method of claim 1, wherein transmitting the identified advertising content and the selection of content for playback in the playback device disposed in the vehicle, comprises transmitting the identified advertising content and the selection of content for alternating playback in the playback device disposed in the vehicle according to a determined ratio of alternating playback of user selected content and advertising content.

3. The method according to claim 1, wherein transmitting the identified advertising content and the selection of content for playback in the playback device disposed in the vehicle, comprises transmitting the identified advertising content and the selection of content and also a user specified content for playback in the playback device disposed in the vehicle

4. The method of claim 2, wherein the ratio is dependent upon a profile of a trip specified for the vehicle.

5. The method of claim 2, wherein the advertising content is additionally selected according to a current position of the vehicle as reported by the vehicle.