METHOD FOR USING BANNER ADVERTISEMENTS DURING COMMERCIAL BREAKS
First Claim
1. A method comprising:
- displaying a first video content item on a display, the first video content item comprising an advertisement;
in response to a user selection, changing the first video content item to a second video content item, whereupon the second video content item is displayed on the display along with a window region on the display that simultaneously displays information relating to an item advertised in the advertisement, wherein the information relating to the advertised item is different from the advertisement; and
modifying the information displayed in the window region when the advertisement has ended, wherein the modification of the information provides an alert that the advertisement has ended.
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Accused Products
Abstract
Apparatus is provided by which a television viewer can view other images e.g. during commercials or main program. For example, during a commercial, a viewer may channel surf or surf the internet. A banner is provided on a viewing screen while the viewer watches these other images. In this way the advertiser providing those commercials can still reach those viewers who are channel or internet surfing. Also, the banner will indicate to the viewer when the commercial is over and the normal programming has resumed. In another embodiment, during the main program user can activate one or more small commercial windows and position them on the screen based on his preference, e.g. using a remote device. Information is communicated to a broadcaster by the viewer'"'"'s video system indicating the above-mentioned commercial windows are open on the viewer'"'"'s screen. When each commercial window is positioned on the screen the viewer receives compensation based on the amount of time the commercial windows are displaying commercials to the viewer. All or part of commercial windows automatically close when a main commercial block starts. The commercial windows automatically open when the main commercial block finishes. In one embodiment, the viewer can turn the commercial windows ON/OFF on his discretion
43 Citations
27 Claims
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1. A method comprising:
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displaying a first video content item on a display, the first video content item comprising an advertisement; in response to a user selection, changing the first video content item to a second video content item, whereupon the second video content item is displayed on the display along with a window region on the display that simultaneously displays information relating to an item advertised in the advertisement, wherein the information relating to the advertised item is different from the advertisement; and modifying the information displayed in the window region when the advertisement has ended, wherein the modification of the information provides an alert that the advertisement has ended. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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broadcasting, by a content provider system, a first video program signal to client equipment located remotely from the content provider system, the first video program signal comprising an advertisement; receiving a request to change the first video program signal to a second video program signal; in response to receiving the request, providing additional signal information to the client equipment, wherein the additional signal information is representative of the advertisement being displayed in a window on a display simultaneously with the second video program signal, wherein display of the additional signal information changes at an end of the advertisement to indicate that the advertisement has ended; and receiving, from the client equipment, data indicating whether the window is enabled or disabled on the client equipment. - View Dependent Claims (10, 11, 12, 13)
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14. One or more non-transitory computer readable media storing computer readable instructions that, when executed, cause an apparatus to:
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display a first video content item on a display, the first video content item comprising an advertisement; in response to a user selection, change the first video content item to a second video content item, whereupon the second video content item is displayed on the display along with a window region on the display that simultaneously displays information relating to an item advertised in the advertisement, wherein the information relating to the advertised item is different from the advertisement; and modify the information displayed in the window region when the advertisement has ended, wherein the modification of the information provides an alert that the advertisement has ended. - View Dependent Claims (15, 16, 17, 18)
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19. One or more non-transitory computer readable media storing computer readable instructions that, when executed, cause an apparatus to:
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broadcast a first video program signal to client equipment located remotely from the apparatus, the first video program signal comprising an advertisement; receive a request to change the first video program signal to a second video program signal; in response to receiving the request, provide additional signal information to the client equipment, wherein the additional signal information is representative of the advertisement being displayed in a window on a display simultaneously with the second video program signal, wherein display of the additional signal information changes at an end of the advertisement to indicate that the advertisement has ended; and receive data indicating whether the window is enabled or disabled on the client equipment. - View Dependent Claims (20, 21)
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22. An apparatus comprising:
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a processor; and memory operatively coupled to the processor and storing computer readable instructions that, when executed, cause the apparatus to; broadcast a first video program signal to client equipment located remotely from the apparatus, the first video program signal comprising an advertisement; receive a request to change the first video program signal to a second video program signal; in response to receiving the request, provide additional signal information to the client equipment, wherein the additional signal information is representative of the advertisement being displayed in a window on a display simultaneously with the second video program signal, wherein display of the additional signal information changes at an end of the advertisement to indicate that the advertisement has ended; and receive data indicating whether the window is enabled or disabled on the client equipment. - View Dependent Claims (23, 24)
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25. An apparatus comprising:
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a processor; and memory operatively coupled to the processor and storing computer readable instructions that, when executed, cause the apparatus to; display a first video content item on a display, the first video content item comprising an advertisement; in response to a user selection, change the first video content item to a second video content item, whereupon the second video content item is displayed on the display along with a window region on the display that simultaneously displays information relating to an item advertised in the advertisement, wherein the information relating to the advertised item is different from the advertisement; and modify the information displayed in the window region when the advertisement has ended, wherein the modification of the information provides an alert that the advertisement has ended. - View Dependent Claims (26, 27)
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Specification