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METHOD FOR USING BANNER ADVERTISEMENTS DURING COMMERCIAL BREAKS

  • US 20100287581A1
  • Filed: 07/22/2010
  • Published: 11/11/2010
  • Est. Priority Date: 11/24/1999
  • Status: Active Grant
First Claim
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1. A method comprising:

  • displaying a first video content item on a display, the first video content item comprising an advertisement;

    in response to a user selection, changing the first video content item to a second video content item, whereupon the second video content item is displayed on the display along with a window region on the display that simultaneously displays information relating to an item advertised in the advertisement, wherein the information relating to the advertised item is different from the advertisement; and

    modifying the information displayed in the window region when the advertisement has ended, wherein the modification of the information provides an alert that the advertisement has ended.

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