METHOD FOR MODIFYING THE CONTENT OF A TELEVISION IMAGE

• US 20100289960A1
• Filed: 12/13/2007
• Published: 11/18/2010
• Est. Priority Date: 12/13/2007
• Status: Abandoned Application

• Current Assignee: Supponor Oy (Supponor Holding Ltd.)
• Original Assignee: Supponor Oy (Supponor Holding Ltd.)
• Inventors: Rantalainen, Erkki Aulis Juhani
• Application Number:
  US12/808,065
• Publication Number:
  US 20100289960A1
• Time in Patent Office: Days
• US Class Current: 348/589
• CPC Class Codes: H04N 5/2224 related to virtual studio applications
• CPC Class Codes: H04N 5/2723 Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement data processing systems or methods specially adapted for marketing G06Q30/02
• CPC Class Codes: H04N 5/275 Generation of keying signals

Abstract

The method for modifying the content of a target area in a television image comprises generating an original image signal (PGM1) by means of a camera, processing the original image signal by adding graphics into the television image, determining the target area in the television image, transmitting further the processed image signal (PGM2) and the target area determining data, and inserting, at a later stage of the signal transmission chain, substitutive content to the target area according to the target area determining data. According to the present invention, the graphics is added into the television image according to a predetermined graphics percentage of coverage; and to the shared area of the target area and the additional graphics area, the substitutive content is inserted according to the residual percentage of coverage not covered by the added graphics.

Claims

1. A method for modifying the content of a target area (11) in a television image (7), the method comprising generating an original image signal (PGM1) by means of a camera (1), processing the original image signal by adding graphics (9) into the television image, determining the target area in the television image, transmitting further the processed image signal (PGM2) and the target area determining data, and inserting, at a later stage (14) of the signal transmission chain, substitutive content (15a, 15b) to the target area according to the target area determining data, characterized in that:

the graphics (9) is added into the television image (7) according to a predetermined graphics percentage of coverage;

that

the method further comprises

determining the shared area (13) of the target area (11) and the additional graphics (9) area in the television image, and

transmitting further, together with the processed image signal (PGM2) and the target area determining data, the shared area determining data and data proportional to the graphics percentage of coverage; and

that

to the shared area (13), the substitutive content (15a, 15b) is inserted according to the residual percentage of coverage not covered by the added graphics.

2. A method according to claim 1, characterized in that

to the shared area (13), the graphics (9) is added with a full coverage independently from the predetermined graphics percentage of coverage.

3. A method according to claim 1, characterized in that the target area determining data, the shared area determining data and the data proportional to the graphics percentage of coverage are transmitted in an auxiliary image signal (AUX2), the image content of which being arranged according to said data.

4. A method according to claim 3, characterized in that, in order to decrease the required data transmitting capacity, the image area of the auxiliary image signal (AUX2) is limited to the target area (11), and that the information about the location of the target area in the television image (7) is transmitted as image coordinates of selected points of the target area.

5. A method for modifying the content of a target area (11) in a television image (7), the method comprising generating an original image signal (PGM1) by means of a camera (1), processing the original image signal by adding graphics (9) into the television image, determining the target area in the television image, and transmitting further the processed image signal (PGM2) and the target area determining data so as to enable inserting, at a later stage (14) of the signal transmission chain, substitutive content (15a, 15b) to the target area according to the target area determining data, characterized in that:

the graphics (9) is added into the television image (7) according to a predetermined graphics percentage of coverage; and

that the method further comprises

determining the shared area (13) of the target area (11) and the additional graphics (9) area in the television image, and

transmitting further the shared area determining data and data proportional to the graphics percentage of coverage so as to enable inserting substitutive content (15a, 15b) to the shared area (13) according to the residual percentage of coverage not covered by the added graphics.

6. A method according to claim 5, the method comprising inserting, at a later stage (14) of the signal transmission chain, substitutive content (15a, 15b) to the target area according to the target area determining data, characterized in that to the shared area (13), the substitutive content (15a, 15b) is inserted according to the residual percentage of coverage not covered by the added graphics.