Dynamic, Local Targeted Advertising Systems and Methods
First Claim
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1. A method for targeting advertisements to a user of an electronic device, the method comprising:
- receiving a plurality of advertisements, at least one of the advertisements having an associated first electronic control;
receiving an electronic content item, the electronic content item having an associated second electronic control;
dynamically selecting an advertisement for rendering in connection with a usage of the electronic content item, the selection being based, at least in part, on the first electronic control and the second electronic control;
rendering the advertisement in connection with a usage of the electronic content item;
recording information regarding the rendering of the advertisement; and
sending the information regarding rendering of the advertisement to a remote system.
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Abstract
Systems and methods are described for targeting advertisements to a user of an electronic device. In one embodiment, the user'"'"'s device receives multiple advertisements and at least one content item. Using a control associated with the content item and controls associated with the advertisements, the user'"'"'s system dynamically determines the optimum advertisements to render with the content item. Information about the advertisements that were selected can be sent to a remote party to facilitate payment by the provider of the advertisements to the provider of the content.
141 Citations
9 Claims
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1. A method for targeting advertisements to a user of an electronic device, the method comprising:
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receiving a plurality of advertisements, at least one of the advertisements having an associated first electronic control; receiving an electronic content item, the electronic content item having an associated second electronic control; dynamically selecting an advertisement for rendering in connection with a usage of the electronic content item, the selection being based, at least in part, on the first electronic control and the second electronic control; rendering the advertisement in connection with a usage of the electronic content item; recording information regarding the rendering of the advertisement; and sending the information regarding rendering of the advertisement to a remote system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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Specification