PRICE-BASED DELAY OF AN ADVERTISEMENT
First Claim
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1. An apparatus comprising:
- an access module configured to access a purchase record within a database of purchases, the database stored on a machine-readable medium, the purchase record including;
a purchase date field indicative of a purchase date of a first item purchased from a seller by a purchaser, anda purchase price field indicative of a purchase price of the first item;
a determination module implemented at least in part by a processor of a machine, the determination module configured to determine a presentation delay interval using the purchase date and using the purchase price; and
a communication module configured to communicate an advertisement of a second item to a device of the purchaser after expiration of the presentation delay interval, the second item to replace the first item.
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Abstract
A purchase record is accessed within a database of purchases. The purchase record includes a purchase date field and a purchase price field, respectively indicating a purchase date and a purchase price of a first item purchased from a seller by a purchaser. At a determination module located at a machine, a presentation delay interval is determined using the machine, the purchase date, and the purchase price. After expiration of the presentation delay interval, an advertisement is communicated to a device of the purchaser. The advertisement advertises a second item to replace the first item.
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Citations
26 Claims
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1. An apparatus comprising:
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an access module configured to access a purchase record within a database of purchases, the database stored on a machine-readable medium, the purchase record including; a purchase date field indicative of a purchase date of a first item purchased from a seller by a purchaser, and a purchase price field indicative of a purchase price of the first item; a determination module implemented at least in part by a processor of a machine, the determination module configured to determine a presentation delay interval using the purchase date and using the purchase price; and a communication module configured to communicate an advertisement of a second item to a device of the purchaser after expiration of the presentation delay interval, the second item to replace the first item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method comprising the acts of:
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accessing a purchase record within a database of purchases, the database stored on a machine-readable medium, the purchase record including; a purchase date field indicative of a purchase date of a first item purchased from a seller by a purchaser, and a purchase price field indicative of a purchase price of the first item; determining a presentation delay interval through use of a determination module implemented at least in part by a processor of a machine, the act of determining using the purchase date and using the purchase price; and communicating an advertisement of a second item to a device of the purchaser after expiration of the presentation delay interval, the second item to replace the first item. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A machine-readable storage medium comprising a set of instructions that, when executed by one or more processors of a machine, cause the machine to:
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access a purchase record within a database of purchases, the purchase record including; a purchase date field indicative of a purchase date of a first item purchased from a seller by a purchaser, and a purchase price field indicative of a purchase price of the first item; determine a presentation delay interval using a determination module implemented by a processor at the machine, the determining of the presentation delay interval using the purchase date and the purchase price; and communicate an advertisement of a second item to a device of the purchaser after expiration of the presentation delay interval, the second item to replace the first item.
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26. A system comprising:
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means for accessing a purchase record within a database of purchases, the database stored on a machine-readable medium, the purchase record including; a purchase date field indicative of a purchase date of a first item purchased from a seller by a purchaser, and a purchase price field indicative of a purchase price of the first item; means for determining a presentation delay interval using a determination module implemented by a processor at a machine, the determining of the presentation delay interval using the purchase date and the purchase price; and means for communicating an advertisement of a second item to a device of the purchaser after expiration of the presentation delay interval, the second item to replace the first item.
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Specification