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Ad Selection Systems and Methods

  • US 20100293058A1
  • Filed: 05/21/2010
  • Published: 11/18/2010
  • Est. Priority Date: 04/30/2008
  • Status: Abandoned Application
First Claim
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1. A method for dynamically selecting a first advertisement for presentation to an end user in combination with an electronic content item, the method comprising:

  • evaluating a first control associated with the electronic content item to make a first determination as to whether the first advertisement is permitted to be presented in combination with the electronic content item;

    evaluating a second control associated with the first advertisement to make a second determination as to whether a provider of the first advertisement is willing to pay a first amount if the first advertisement is presented in combination with the electronic content item;

    evaluating a third control associated with a second advertisement to make a third determination as to whether a provider of the second advertisement is willing to pay a second amount if the second advertisement is presented in combination with the electronic content item;

    determining that the first amount is greater than the second amount; and

    presenting the first advertisement and the electronic content item in combination to the end user.

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