Apparatuses, Methods And Systems For Integrated, Information-Engineered And Self-Improving Advertising, E-Commerce And Online Customer Interactions

• US 20100293221A1
• Filed: 01/11/2006
• Published: 11/18/2010
• Est. Priority Date: 01/11/2005
• Status: Abandoned Application

• Current Assignee: Andrew E. Stevens, David Sidman, Haroon Elsarrag, Mark Dnoghue
• Original Assignee: Andrew E. Stevens, David Sidman, Haroon Elsarrag, Mark Dnoghue
• Inventors: Dnoghue, Mark, Stevens, Andrew E., Elsarrag, Haroon, Sidman, David
• Application Number:
  US11/813,671
• Publication Number:
  US 20100293221A1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/748 Hypervideo linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

The disclosure details the implementation of apparatuses, methods and systems to Integrated information-engineered and Self-Improving facility for advertising, e-commerce and online Customer Interactions (ISICI). In one embodiment, the ISICI is comprised of three components: 1) a creation and maintenance of MultiLink menus component; 2) a registration and updating of the underlying multilink records component; and 3) a distribution/syndication of the MultiLink menus component. The ISICI allows for the creation of MultiLink menus. These menus may appear over any links, ads, ecommerce, etc. The ISICI provides a mechanism to track how users use the MultiLink menu. This tracking information is fed back to the ISICI, which allows it to further refine the menu structure in response to actual usage tracking. As such, the ISICI manages to compress the purchasing cycle from months down to moments, and/or to service a wider range of customer prospects who are already in various stages of the purchasing cycle.

Claims

1. A processor enabled method, comprising:

receiving a request for a unique persistent universal name identifier (UPUNI) from a requesting client accessing content,

wherein the request is triggered from the accessing of content and from code embedded in that content,

wherein the UPUNI identifies a target content asset, and

wherein the UPUNI is a multi-identifier having multiple references to content items related to the target content asset;

obtaining an UPUNI menu specification, if it exists;

obtaining UPUNI record information from an UPUNI directory;

generating an UPUNI menu specification from metadata in an UPUNI directory, if one is unavailable;

storing the UPUNI menu specification, in the UPUNI directory, in an UPUNI syndicator;

generating an UPUNI menu from the UPUNI menu specification, wherein the UPUNI menu specification is used to specify values from UPUNI record information with which to populate the UPUNI menu;

providing the UPUNI menu to the requesting client that is responsive to the request.

2-436. -436. (canceled)

437. A processor enabled method, comprising:

receiving a request for a unique persistent universal name identifier (UPUNI) from a requesting client accessing content,

wherein the request is triggered from the accessing of content,

wherein the UPUNI identities a target content asset, and

wherein the UPUNI is a multi-identifier having multiple references to content items related to the target content asset;

obtaining an UPUNI menu specification;

obtaining UPUNI record information from an UPUNI directory;

generating an UPUNI menu from the UPUNI menu specification, wherein the UPUNI menu specification is used to specify values from UPUNI record information with which to populate the UPUNI menu.

438. The method of claim 437, wherein a database has varied menu specifications from multiple advertisement providers, wherein each advertisement provider may provide differing menu specifications for its own advertisers.

439. The method of claim 438, wherein advertisers may sponsor UPUNI multi-identifiers.

440. The method of claim 439, wherein a fee may be obtained for increasing search ranking results from interlinked UPUNIs.

441. The method of claim 440, wherein the UPUNI is associated with a keyword.

442. The method of claim 438, wherein UPUNI menus may have other UPUNI menus interlinked.

443. The method of claim 438, wherein UPUNI providers may receive a referral fee for UPUNI menu provision.

444. The method of claim 438, wherein UPUNI providers may receive a referral fee for UPUNI enu provision.

445. The method of claim 438, wherein an advertising fee is charged for displaying sponsored UPUNI menus.

446. The method of claim 437, further, comprising:

generating code for the UPUNI menu.

447. The method of claim 446, wherein the code is distributed.

448. The method of claim 447, wherein the code is HTML.

449. The method of claim 447, wherein the code is DHTML.

450. The method of claim 447, wherein the code is Javascript.

451. The method of claim 437, wherein metadata information regarding the target content asset is stored in an UPUNI directory record.

452. The method of claim 451, wherein the metadata information is stored as a handle value in the UPUNI directory record.

453. The method of claim 437, wherein the UPUNI represents a human being.

454. The method of claim 453, wherein the UPUNI has multi-identifier components representing various aspects of the human being.

455. The method of claim 454, wherein the UPUNI has access controls limiting access to multi-identifier components.

456. The method of claim 453, wherein the UPUNI acts as a universal physician identifier.

457. The method of claim 453, wherein the UPUNI acts as a universal patient identifier.

458. The method of claim 437, wherein the UPUNI represents a Voice over Internet Protocol account.

459. The method of claim 437, wherein the UPUNI represents an instant messenger account.

460. The method of claim 437, wherein the UPUNI represents an RFID.

461. The method of claim 460, wherein the RFIDs are registered as UPUNIs at the time of manufacture and include an RFID number as part of the UPUNI.

462. The method of claim 460, wherein transactions involving the RFID are tracked in the UPUNI'"'"'s directory record.

463. The method of claim 437, wherein the UPUNI represents a healthcare record.

464. The method of claim 437, wherein the UPUNI directory serves an intranet.

465. The method of claim 464, wherein the intranet causes UPUNIs to resolve to local resources and prevents resolution to a global directory.

466. The method of claim 437, wherein the UPUNI directory is a global directory.

467. The method of claim 437, wherein the request is triggered from code embedded in that content.

468. The method of claim 437, wherein the UPUNI menu specification is obtained from a UPUNI directory.

469. The method of claim 437, wherein the UPUNI menu specification is obtained from a UPUNI syndicator.

470. The method of claim 437, further, comprising:

generating an UPUNI menu specification, if one is unavailable.

471. The method of claim 470, wherein the UPUNI menu specification is generated from metadata in an UPUNI directory.

472. The method of claim 470, further, comprising:

storing the UPUNI menu specification.

473. The method of claim 472, wherein the UPUNI menu specification is stored in an UPUNI directory.

474. The method of claim 472, wherein the UPUNI menu specification is stored in an UPUNI syndicator.

475. The method of claim 437, further, comprising:

providing the UPUNI menu to the requesting client.

476. The method of claim 475, further, comprising:

displaying the UPUNI menu to the requesting client that is responsive to content traversal.

477. The method of claim 475, wherein the menu is displayed when the client traverses over advertisements.

478. The method of claim 475, wherein the menu is displayed for sponsored search engine query results.

479. The method of claim 475, further, comprising:

displaying UPUNI menu traversal that is responsive to the requesting client'"'"'s menu navigation.

480. The method of claim 479, further, comprising:

traversing to a target selection responsive to a clients selection of menu items in the UPUNI menu.

482. The method of claim 437, further, comprising:

generating code for the UPUNI menu.

483. The method of claim 482, wherein the code is distributed.

484. The method of claim 483, wherein the code is HTML.

485. The method of claim 483, wherein the code is DHTML.

486. The method of claim 483, wherein the code is Javascript.

481. A processor enabled method, comprising:

obtaining unique persistent universal name identifier (UPUNI) record information from an UPUNI directory, wherein the UPUNI identifies a target content asset, and wherein the UPUNI is a multi-identifier having multiple references to content items related to the target content asset;

generating a menu specification based on the hierarchical structure of an UPUNI record, wherein first level hierarchical values of a UPUNI record describe and populate a root level of the menu specification, and wherein subsequent nested hierarchical values of the UPUNI record describe and populate nested levels of the menu specification;

storing the UPUNI menu specification, wherein the UPUNI menu specification is stored in an UPUNI syndicator;

generating an UPUNI menu from the UPUNI menu specification, wherein the UPUNI menu specification is used to specify values from UPUNI record information with which to populate the UPUNI menu.

487. A system of menu generation, comprising:

means to receive a request for a unique persistent universal name identifier (UPUNI) from a requesting client accessing content,

wherein the request is triggered from the accessing of content,

wherein the UPUNI identifies a target content asset, and

wherein the UPUNI is a multi-identifier having multiple references to content items related to the target content asset;

means to obtain an UPUNI menu specification;

means to obtain UPUNI record information from an UPUNI directory;

means to generate an UPUNI menu from the UPUNI menu specification, wherein the UPUNI menu specification is used to specify values from UPUNI record information with which to populate the UPUNI menu.

488. A medium readable by a processor for menu generation, comprising:

instruction signals in the processor readable medium, wherein the instruction signals are issuable by the processor to;

receive a request for a unique persistent universal name identifier (UPUNI) from a requesting client accessing content,

wherein the request is triggered from the accessing of content,

wherein the UPUNI identifies a target content asset, and

wherein the UPUNI is a multi-identifier having multiple references to content items related to the target content asset;

obtain an UPUNI menu specification;

obtain UPUNI record information from an UPUNI directory;

generate an UPUNI menu from the UPUNI menu specification, wherein the UPUNI menu specification is used to specify values from UPUNI record information with which to populate the UPUNI menu.

489. An apparatus to generate menu, comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to;

receive a request for a unique persistent universal name identifier (UPUNI) from a requesting client accessing content,

wherein the request is triggered from the accessing of content,

wherein the UPUNI identifies a target content asset, and

wherein the UPUNI ix a multi-identifier having multiple references to content items related to the target content asset;

obtain an UPUNI menu specification;

obtain UPUNI record information from an UPUNI directory;

generate an UPUNI menu from the UPUNI menu specification, wherein the UPUNI menu specification is used to specify values from UPUNI record information with which to populate the UPUNI menu.