SYSTEMS AND METHODS FOR IMPLEMENTING AND MANAGING GIFT CARDS
First Claim
1. A method for administering a virtual gift card, the method comprising acts of:
- configuring, in an offer management system, one or more offer rules that define when an offer is presented to a user;
associating the one or more offer rules with a gift card; and
responsive to one or more actions by the user in relation to the gift card, the action triggering at least one of the one or more offer rules, extending an offer associated with the at least one of the one or more offer rules to the user.
1 Assignment
0 Petitions
Accused Products
Abstract
An offer management system is provided that evaluates conditions in relation to a gift card and triggers an action. In another example, the offer management system may be capable of evaluating attributes of a transaction using a gift card and may be capable of triggering an action. A trigger may be defined using one or more rules. For example, an administrator for a retailer may configure an offer rule in an interface of the offer management system. These rules may be evaluated in real-time, and offers made responsive to those evaluations. For example, offers may be made to a gift card recipient such as a discount on the total purchase, a dynamic addition of value to a gift card, issuance of a new gift card, or other offer. These offers may be used by a retailer to foster certain behaviors relating to gift cards.
182 Citations
51 Claims
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1. A method for administering a virtual gift card, the method comprising acts of:
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configuring, in an offer management system, one or more offer rules that define when an offer is presented to a user; associating the one or more offer rules with a gift card; and responsive to one or more actions by the user in relation to the gift card, the action triggering at least one of the one or more offer rules, extending an offer associated with the at least one of the one or more offer rules to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer readable medium having computer-readable instructions stored thereon that define instructions that, as a result of being executed by a computer, instruct the computer to perform a method for administering a virtual gift card, the method comprising the acts of:
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configuring, in an offer management system, one or more offer rules that define when an offer is presented to a user; associating the one or more offer rules with a gift card; and responsive to one or more actions by the user in relation to the gift card, the action triggering at least one of the one or more offer rules, extending an offer associated with the at least one of the one or more offer rules to the user. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A system for administering a virtual gift card, the system comprising:
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a configuration component configured to, in an offer management system, create one or more offer rules that define when an offer is presented to a user; an associated component configured to associate the one or more offer rules with a gift card; and a component configured to respond to one or more actions by the user in relation to the gift card, the action triggering at least one of the one or more offer rules, extending an offer associated with the at least one of the one or more offer rules to the user. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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Specification