Method And System For Pushing Advertisement To Client

• US 20100299202A1
• Filed: 08/02/2010
• Published: 11/25/2010
• Est. Priority Date: 07/01/2008
• Status: Abandoned Application

• Current Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Inventors: HUANG, Ziguang, LI, Shao
• Application Number:
  US12/848,273
• Publication Number:
  US 20100299202A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The embodiments of the present invention disclose a method and system for pushing an advertisement to a client. The method includes: recording characteristic information of each available advertisement position in a game; determining whether a client has accessed an advertisement position, and if the client has accessed an advertisement position, reading characteristic information of the accessed advertisement position; and selecting advertisement content matching the accessed advertisement position according to the read characteristic information, and pushing the advertisement content to the accessed advertisement position to be displayed.

Claims

1. A method for pushing an advertisement to a client, comprising:

recording characteristic information of each advertisement position in a game;

determining whether a client has accessed an advertisement position, and if the client has accessed an advertisement position, reading characteristic information of the accessed advertisement position; and

selecting advertisement content matching the accessed advertisement position according to the read characteristic information, and pushing the advertisement content to the accessed advertisement position to be displayed.

2. The method of claim 1, further comprising:

recording the advertisement content and attribute information of the advertisement content;

wherein

selecting advertisement content matching the accessed advertisement position according to the read characteristic information comprises;

selecting the advertisement content matching the accessed advertisement position according to the read characteristic information and the attribute information of the advertisement content.

3. The method of claim 2, wherein the attribute information of the advertisement content comprises attribute items A1˜

An;

the read characteristic information of the advertisement position comprises characteristic items B1˜

Bn;

selecting the advertisement content matching the accessed advertisement position comprises;

calculating matching degrees between the attribute items A1˜

An of each item of the advertisement content recorded and the characteristic items B1˜

Bn of the accessed advertisement position to obtain matching factors R1˜

Rn, calculating a sum of the matching factors R1˜

Rn, and taking the sum as a matching degree between the advertisement content and the accessed advertisement position;

or calculating a sum of the matching factors R1˜

Rn after weighing the matching factors R1˜

Rn, and taking the sum as a matching degree between the advertisement content and the accessed advertisement position;

selecting the advertisement content matching the accessed advertisement position according to the matching degree between each item of the advertisement content recorded and the accessed advertisement position.

4. The method of claim 3, wherein the attribute items of the advertisement content comprises attribute items respectively corresponding to the size of a space occupied by the advertisement content, a content keyword and an advertisement category;

the characteristic items of the advertisement position comprises characteristic items respectively corresponding to the size of the advertisement position, game content associated with the advertisement position and a game type;

the matching factors comprises matching factors respectively corresponding to a matching degree between the size of the space occupied by the advertisement content and the size of the advertisement position, a matching degree between the content keyword and the game content, and a matching degree between the advertisement category and the game type.

5. The method of claim 2, wherein the read characteristic information of the advertisement position comprises the size of the advertisement position, and the attribute information of the advertisement content comprises the size of a space occupied by the advertisement content;

selecting the advertisement content matching the accessed advertisement position comprises;

calculating a matching degree between each item of the advertisement content recorded and the accessed advertisement position according to the size of the space occupied by the advertisement content and the size of the read advertisement position, and selecting the advertisement content matching the accessed advertisement position according to the obtained matching degree between each item of the advertisement content recorded and the accessed advertisement position;

or

selecting the sizes of spaces each of which is smaller than or equal to the size of the advertisement position from recorded sizes of the spaces occupied by the advertisement content, selecting the size of the space closest to the size of the advertisement position from the selected sizes of spaces, and taking advertisement content corresponding to the selected size of the space closest to the size of the advertisement position as the advertisement content matching the accessed advertisement position.

6. The method of claim 4, wherein selecting the advertisement content matching the accessed advertisement position according to the matching degree comprises:

sequencing the matching degrees between the items of the advertisement content and the accessed advertisement position, selecting advertisement content best matching the accessed advertisement position, and taking the selected advertisement content best matching the accessed advertisement position as the advertisement content matching to the accessed advertisement position.

7. The method of claim 5, wherein selecting the advertisement content matching the accessed advertisement position according to the matching degree comprises:

sequencing the matching degrees between the items of the advertisement content and the accessed advertisement position, selecting advertisement content best matching the accessed advertisement position, and taking the selected advertisement content best matching the accessed advertisement position as the advertisement content matching to the accessed advertisement position.

8. The method of claim 4, wherein selecting the advertisement content matching the accessed advertisement position according to the matching degree comprises:

sequencing the matching degrees between the items of the advertisement content and the accessed advertisement position, divides the items of the advertisement content into multiple categories according to a result of the sequencing, selecting one item of advertisement content from a category best matching the accessed advertisement position, and taking the selected advertisement content as the advertisement content matching to the accessed advertisement position.

9. The method of claim 5, wherein selecting the advertisement content matching the accessed advertisement position according to the matching degree comprises:

sequencing the matching degrees between the items of the advertisement content and the accessed advertisement position, divides the items of the advertisement content into multiple categories according to a result of the sequencing, selecting one item of advertisement content from a category best matching the accessed advertisement position, and taking the selected advertisement content as the advertisement content matching to the accessed advertisement position.

10. The method of claim 1, wherein determining whether the client has accessed an advertisement position comprises:

determining whether the client has accessed the advertisement position according to a current game image.

11. The method of claim 10, wherein the game image comprises identity information of the advertisement position;

determining whether the client has accessed the advertisement position according to a current game image comprises;

determining whether the current game image comprises the identity information of the advertisement position;

if the current game image comprises the identity information of the advertisement position, determining that the client has accessed the advertisement position;

if the current game image do not comprise the identity information of the advertisement position, determining that the client has not accessed the advertisement position.

12. The method of claim 11, wherein the identity information of the advertisement position is an identifier (ID) of the advertisement position, or a predefined label of the advertisement position.

13. The method of claim 11, wherein the current game image comprises static content and dynamic content, the static content is stored in the client and the dynamic content is stored in a game server;

determining whether the current game image comprises the identity information of the advertisement position comprises;

determining, by the client, whether the static content currently read comprises the identity information of the advertisement position;

if the static content currently read comprises the identity information of the advertisement position, determining that the static content of the current game image comprises the identity information of the advertisement position;

if the static content currently read does not comprise the identity information of the advertisement position, determining that the static content of the current game image does not comprise the identity information of the advertisement position; and

determining, by the game server, whether the dynamic content sent to the client comprises the identity information of the advertisement position, and sending a determining result to the client;

determining, by the client, that the dynamic content of the current game image comprises the identity information of the advertisement position if the determining result indicates that the dynamic content comprises the identity information of the advertisement position; and

determining that the dynamic content of the current game image does not comprise the identity information of the advertisement position if the determining result indicates that the dynamic content does not comprise the identity information of the advertisement position.

14. A system for pushing an advertisement to a client, comprising a game database, an advertisement processing module and an advertisement module;

wherein

the game database is adapted to store characteristic information of each advertisement position in a game;

the advertisement processing module is adapted to determine whether a client has accessed an advertisement position, read characteristic information of the accessed advertisement position if the client has accessed the advertisement position, and send the read characteristic information to the advertisement module;

receive advertisement content sent by the advertisement module, and push the received advertisement content to the accessed advertisement position to be displayed; and

the advertisement module is adapted to select advertisement content matching the accessed advertisement position according to the read characteristic information, and send the selected advertisement content to the advertisement processing module.

15. The system of claim 14, further comprising an advertisement database;

wherein

the advertisement database is adapted to store the advertisement content and attribute information of the advertisement content;

the advertisement module comprises a receiving and sending unit and a matching unit;

the receiving and sending unit is adapted to receive the characteristic information sent by the advertisement processing module;

the matching unit is adapted to select the advertisement content matching the accessed advertisement position according to the characteristic information received by the receiving and sending unit and the attribute information of the advertisement content stored by the advertisement database, and send the selected advertisement content to the advertisement processing module through the receiving and sending unit.

16. The system of claim 15, wherein the attribute information of the advertisement content stored by the advertisement database comprises attribute items A1˜

An;

the characteristic information of the advertisement position read by the advertisement processing module comprises characteristic items B1˜

Bn;

the matching unit is adapted to calculate matching degrees between the attribute items A1˜

An of each item of the advertisement content recorded and the characteristic items B1˜

Bn of the accessed advertisement position to obtain matching factors R1˜

Rn, calculate a sum of the matching factors R1˜

Rn, and take the sum as a matching degree between the advertisement content and the accessed advertisement position;

or calculate a sum of the matching factors R1˜

Rn after weighing the matching factors R1˜

Rn, and take the sum as a matching degree between the advertisement content and the accessed advertisement position.

17. The system of claim 15, wherein the characteristic information of the advertisement position read by the advertisement processing module comprises the size of the advertisement position, and the attribute information of the advertisement content comprises the size of a space occupied by the advertisement content;

the matching unit is adapted to calculate a matching degree between each item of the advertisement content and the accessed advertisement position according to the size of the space occupied by the advertisement content and the size of the read advertisement position, and select the advertisement content matching the accessed advertisement position according to the matching degree between each item of the advertisement content and the accessed advertisement position;

or

select the sizes of spaces each of which are smaller than or equal to the size of the advertisement position from recorded sizes of the spaces occupied by the advertisement content, select the size of space closest to the size of the advertisement position from the selected sizes of spaces, and take advertisement content corresponding to the selected size of the space closest to the size of the advertisement position as the advertisement content matching the accessed advertisement position.

18. The system of claim 14, wherein the advertisement processing module is adapted to determine whether the client has accessed the advertisement position according to a current game image.