System and method for providing internet based advertising in a retail environment

• US 20100299213A1
• Filed: 05/21/2009
• Published: 11/25/2010
• Est. Priority Date: 05/21/2009
• Status: Abandoned Application

• Current Assignee: Shervin Yeganeh
• Original Assignee: Shervin Yeganeh
• Inventors: Yeganeh, Shervin
• Application Number:
  US12/454,669
• Publication Number:
  US 20100299213A1
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system for providing information about an item to a customer. The system comprises a first processor effective to receive a first request from an electronic device regarding an item, the electronic device and the item both being disposed inside a store; a second processor connected to the first processor and effective to receive the first request and generate at least one keyword relating to the first request; and a third processor connected to the second processor and effective to receive the keyword, convert the keyword into a second request and forward the second request to a search engine. The third processor is further effective to receive least one advertisement from the search engine, the advertisement relating to the second request. A fourth processor is connected to the third processor and is effective to receive device information and the advertisement, the fourth processor effective to convert the advertisement based on the device information to produce a formatted advertisement; and wherein the first processor is effective to receive and forward the formatted advertisement to the electronic device.

Claims

1. A method for providing information about an item to a customer, the method comprising:

receiving a first request from an electronic device, regarding an item, at a first processor, the electronic device and the item both being disposed inside a store;

generating, at a second processor connected to the first processor, at least one keyword relating to the first request;

converting, at a third processor connected to the second processor, the keyword into a second request;

forwarding, at the third processor, the second request over the Internet to a search engine;

receiving, at the third processor, at least one advertisement from the search engine relating to the second request;

receiving, at a fourth processor connected to the third processor, device information and the advertisement;

converting, at the fourth processor, the advertisement based on the device information to produce a formatted advertisement;

receiving the formatted advertisement at the first processor; and

forwarding the formatted advertisement from the first processor to the electronic device.

2. The method as recited in claim 1, wherein the first, second, third, and fourth processors are distinct.

3. The method as recited in claim 1, further comprising

generating an advertisement ID at the fourth processor;

receiving the advertisement ID at the first processor; and

forwarding the advertisement ID from the first processor to the electronic device.

4. The method as recited in claim 1, wherein

the method further comprises:

receiving a third request, at the first processor, for additional information about the item based on the formatted advertisement;

determining an advertiser relating to the formatted advertisement;

forwarding the third request from the third processor over the Internet to the advertiser;

receiving at least one web page from the advertiser at the third processor;

extracting information from the web page at the third processor;

receiving the information at the fourth processor;

converting, at the fourth processor, the information based on the device information to produce formatted additional information;

receiving the formatted additional information at the first processor; and

forwarding the formatted additional information from the first processor to the electronic device.

5. The method as recited in claim 1, wherein:

the electronic device is a cell phone; and

the request is a text message.

6. The method as recited in claim 1, wherein:

the receiving the request includes converting the request into an XML format; and

the forwarding the formatted advertisement includes sending the formatted advertisement in an internet protocol or SMS format.

7. The method as recited in claim 1, wherein the device information is received from the electronic device.

8. The method as recited in claim 1, wherein:

the request includes a barcode for the item; and

the generating at least one keyword includes sending a query to a database including the barcode.

9. The method as recited in claim 3, further comprising storing the request, the HTTP request, the formatted advertisement, and the advertisement ID in a database.

22. The method as recited in claim 1, further comprising:

receiving a telephone call from a customer relating to the formatted advertisement; and

sending a telephone number of an advertiser related to the formatted advertisement to the customer.

24. The method as recited in claim 1, further comprising receiving the formatted advertisement at a fifth processor, and filtering the formatted advertisement before the formatted advertisement is received by the electronic device.

10. A system for providing information about an item to a customer, the system comprising:

a first processor effective to receive a first request from an electronic device regarding an item, the electronic device and the item both being disposed inside a store;

a second processor connected to the first processor and effective to receive the first request and generate at least one keyword relating to the first request;

a third processor connected to the second processor and effective to receive the keyword, convert the keyword into a second request and forward the second request to a search engine;

the third processor further effective to receive least one advertisement from the search engine, the advertisement relating to the second request;

a fourth processor connected to the third processor and effective to receive device information and the advertisement, the fourth processor effective to convert the advertisement based on the device information to produce a formatted advertisement; and

wherein

the first processor is effective to receive and forward the formatted advertisement to the electronic device.

11. The system as recited in claim 10, wherein the first, second, third, and fourth processors are distinct.

12. The system as recited in claim 10, wherein:

the fourth processor is effective to generate an advertisement ID; and

the first processor is effective to receive and forward the advertisement ID from the first processor to the electronic device.

13. The system as recited in claim 10, wherein

the first processor is effective to receive a third request for additional information about the item based on the formatted advertisement;

the first processor is further effective to determine an advertiser relating to the formatted advertisement;

the third processor is effective to forward the third request from the third processor over the Internet to the advertiser;

the third processor is further effective to receive at least one web page from the advertiser, and extract information from the web page;

the fourth processor is effective to receive and format the information based on the device information to produce formatted additional information; and

the first processor is effective to receive and forward the formatted additional information from the first processor to the electronic device.

14. The system as recited in claim 10, wherein:

the electronic device is a cell phone; and

the request is a text message.

15. The system as recited in claim 10, wherein:

the first processor is further effective to convert the request into an XML format; and

the first processor is effective to send the formatted advertisement in an internet protocol or SMS format.

16. The system as recited in claim 10, wherein the device information is received from the electronic device.

17. The system as recited in claim 10, wherein:

the request includes a barcode for the item; and

the second processor generates the at least one keyword by sending a query to a database including the barcode.

18. The system as recited in claim 11, further comprising a database effective to store the request, the HTTP request, the formatted advertisement, and the advertisement ID.

19. The system as recited in claim 10, further comprising:

a fifth processor effective to receive and filter the formatted advertisement before the formatted advertisement is received by the electronic device.

23. The system as recited in claim 10, further comprising:

a fifth processor effective to receive a telephone call from a customer relating to the formatted advertisement, the fifth processor further effective to send a telephone number of an advertiser related to the formatted advertisement to the customer.

20. A method for providing information about an item to a customer, the method comprising:

receiving a request from an electronic device, regarding an item, at a first processor, the electronic device and the item both being disposed inside a store;

generating, at a second processor connected to the first processor, at least one keyword relating to the request;

converting, at a third processor connected to the second processor, the keyword into a request;

forwarding, at the third processor, the request over the Internet to a search engine;

receiving, at the third processor, at least one alternate price or customer review from the search engine relating to the request;

receiving, at a fourth processor connected to the third processor, device information and the advertisement;

converting, at the fourth processor, the alternate price or customer review based on the device information to produce a formatted alternate price or customer review;

receiving the formatted alternate price or customer review at the first processor; and

forwarding the formatted alternate price or customer review from the first processor to the electronic device.

21. A method for providing information about an item to a customer, the method comprising:

receiving, at a first processor, at least one keyword regarding an item from an electronic device, the electronic device and the item both being disposed inside a store;

converting, at a second processor connected to the first processor, the keyword into a request;

forwarding, at the second processor, the second request over the Internet to a search engine;

receiving, at the second processor, at least one advertisement from the search engine relating to the request;

receiving, at a third processor connected to the second processor, device information and the advertisement;

converting, at the third processor, the advertisement based on the device information to produce a formatted advertisement;

receiving the formatted advertisement at the first processor; and

forwarding the formatted advertisement from the first processor to the electronic device.