SYSTEM AND METHOD OF DETERMINING USER PROFILES
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Accused Products
Abstract
A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
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Citations
36 Claims
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1-20. -20. (canceled)
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21. A method of estimating a profile of a user that visits one or more websites of a preset group of websites, the method comprising:
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accessing a record of visits by the user to the one or more websites; accessing a record of characteristics of visitors of the one or more websites; and calculating an estimated profile of the user using the accessed record of visits and the accessed record of characteristics. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A method of presenting information to a user visiting one or more websites of a preset group of websites, the method comprising:
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accessing an estimated profile of the user, wherein the estimated profile has been previously determined by a method comprising; accessing a record of visits by the user to the one or more websites; accessing a record of characteristics of visitors of the one or more websites; and calculating the estimated profile of the user using the accessed record of visits and the accessed record of characteristics; selecting information to be presented to the user in response to the estimated profile of the user; and causing the information to be transmitted to the user'"'"'s computer. - View Dependent Claims (34)
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35. A computer-readable medium having instructions stored thereon which cause a general-purpose computer to perform a method of determining a profile of a user that visits one or more websites of a preset group of websites, the method comprising:
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accessing a record of visits by the user to the one or more websites; accessing a record of characteristics of visitors of the one or more websites; and calculating an estimated profile of the user using the accessed record of visits and the accessed record of characteristics.
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36. A computer system for determining a profile of a user that visits one or more websites of a preset group of websites, the computer system comprising:
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means for accessing a record of visits by the user to the one or more websites; means for accessing a record of characteristics of visitors of the one or more websites; and means for calculating an estimated profile of the user using the record of visits and the accessed record of characteristics.
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Specification