SYSTEMS AND METHODS FOR TRACKING WEB ACTIVITY

• US 20100299434A1
• Filed: 07/28/2010
• Published: 11/25/2010
• Est. Priority Date: 04/02/2004
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: WebTrends Incorporated (WebTrends Holding, Inc.)
• Inventors: Hanson, Andrew Bard, Waugh, Martin
• Granted Patent: US 8,024,463 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet are described. Exemplary systems and methods may include a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor'"'"'s web activity, and a transmitter for transmitting the cookie to the visitor in response to the request. The cookie may comprise tracking information for a plurality of web sites visited by the visitor.

Claims

1. A system, comprising:

a receiver for receiving a request from a visitor for a data object;

a processor for providing a cookie to track the visitor'"'"'s web activity; and

a transmitter for transmitting the cookie to the visitor in response to the request, wherein the cookie comprises tracking information for a plurality of web sites visited by the visitor.

2. The system of claim 1, wherein the cookie comprises a message given to the visitor'"'"'s web browser by a web server, and the message is sent back to the web server when the web browser requests the data object from the web server.

3. The system of claim 1, wherein the cookie comprises at least one of a persistent cookie, a permanent cookie, and a stored cookie.

4. The system of claim 1, wherein the cookie comprises an identifier for the visitor and a plurality of site/time pairs corresponding to the plurality of web sites.

5. The system of claim 1, wherein the transmitter transmits a plurality of cookies to the visitor in response to the request, and wherein the plurality of cookies comprises the tracking information for the plurality of web sites visited by the visitor.

6. The system of claim 1, wherein the receiver receives a second request for a data object from the visitor and receives the cookie from the visitor, wherein the processor provides an updated cookie according to the received cookie, wherein the transmitter transmits the updated cookie to the visitor in response to the second request, and wherein the updated cookie comprises updated tracking information for the plurality of web sites visited by the visitor.

7. The system of claim 6, wherein the processor decompresses tracking information in the received cookie.

8. The system of claim 1, wherein the processor compresses the tracking information in the cookie.

9. The system of claim 1, wherein the requested data object comprises a data object requested according to instructions embedded in a web page of a web site to be tracked.

10. A method for tracking web activity, the method comprising:

receiving a request from a visitor for a data object;

providing a cookie to track the visitor'"'"'s web activity; and

transmitting the cookie to the visitor in response to the request, wherein the cookie comprises tracking information for a plurality of web sites visited by the visitor.

11. The method of claim 10, wherein the cookie comprises a message given to a visitor'"'"'s web browser by a web server, and the message is sent back to the web server when the web browser requests the data object from the web server.

12. The method of claim 10, wherein the cookie comprises at least one of a persistent cookie, a permanent cookie, and a stored cookie.

13. The method of claim 10, wherein the cookie comprises an identifier for the visitor and a plurality of site/time pairs corresponding to the plurality of web sites.

14. The method of claim 10, further comprising transmitting a plurality of cookies to the visitor in response to the request, wherein the plurality of cookies comprises the tracking information for the plurality of web sites visited by the visitor.

15. The method of claim 10, further comprising:

receiving a second request for a data object from the visitor;

receiving the cookie from the visitor;

providing an updated cookie according to the received cookie; and

transmitting the updated cookie to the visitor in response to the second request,

wherein the updated cookie comprises updated tracking information for the plurality of web sites visited by the visitor.

16. The system of claim 15, further comprising decompressing tracking information in the received cookie.

17. The method of claim 10, further comprising compressing the tracking information in the cookie.

18. The method of claim 10, wherein the requested data object comprises a data object requested according to instructions embedded in a web page of a web site to be tracked.

19. A computer-readable medium comprising instructions to configure a processor to perform the method of claim 10.