LOCATION RELEVANCE PROCESSING SYSTEM AND METHOD

• US 20100305855A1
• Filed: 05/27/2010
• Published: 12/02/2010
• Est. Priority Date: 05/27/2009
• Status: Abandoned Application

• Current Assignee: Geodelic Incorporated
• Original Assignee: Geodelic Incorporated
• Inventors: DUTTON, KEITH, Coady, Aric, Woody, William E., Pisoni, David
• Application Number:
  US12/789,431
• Publication Number:
  US 20100305855A1
• Time in Patent Office: Days
• US Class Current: 701/213
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/185 by embedding added-value information into content, e.g. geo-tagging
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

A system and method for determining a relevance of content for delivery to a mobile device is presented. Location information about a location of the mobile device is received. A set of location-based content related to the location is determined based on the location information and a user affinity of a user associated with the mobile device. The set of location-based content describes one or more places of interest to the user. A distance between each of the one or more places of interest and the mobile device is computed according to the location of the mobile device. A final relevance value for each item of content in the set of location-based content is determined, and the content from the set of location-based content is displayed according to the content'"'"'s final relevance value.

Claims

1. A method for determining a relevance of content for delivery to a mobile device, the method comprising:

receiving location information about a location of the mobile device;

determining a set of location-based content related to the location based on the location information and a user affinity of a user associated with the mobile device, the set of location-based content describing one or more places of interest;

computing a distance between each of the one or more places of interest and the mobile device according to the location of the mobile device;

determining, by a computer, a final relevance value for each item of content in the set of location-based content; and

displaying the content from the set of location-based content according to the content'"'"'s final relevance value.

2. The method in accordance with claim 1, wherein computing a distance between each of the one or more places of interest includes receiving navigation data via an application programming interface with a navigation system that communicates with the mobile device.

3. The method in accordance with claim 1, wherein the location information is generated from GPS data.

4. The method in accordance with claim 1, further comprising assigning, according to a taxonomy and a set of data rules, a taxon interest level to one or more items associated with the location.

5. The method in accordance with claim 4, further comprising determining a base interest level of each of the one or more items based on the taxon interest level.

6. The method in accordance with claim 5, further comprising generating a total interest level based on a prior interest level and the base interest level.

7. The method in accordance with claim 6, wherein the final relevance value is based on the total interest level and the distance.

8. A method for determining a relevance of content for delivery to a mobile device, the method comprising:

receiving location information about a location of the mobile device;

determining a set of location-based content related to the location based on the location information and a user affinity of a user associated with the mobile device, the set of location-based content describing one or more places of interest;

computing a distance between each of the one or more places of interest and the mobile device according to the location of the mobile device;

assigning, by a computer, a taxon interest level to one or more items associated with the location according to a taxonomy and a set of data rules by which the computer operates; and

determining, by a computer, a final relevance value for each item of content in the set of location-based content.

9. The method in accordance with claim 8, further comprising displaying, on the mobile device, the content from the set of location-based content according to the content'"'"'s final relevance value.

10. The method in accordance with claim 8, further comprising generating a total interest level based on a prior interest level and the base interest level.

11. The method in accordance with claim 10, wherein the final relevance value is based on the total interest level and the distance.

12. The method in accordance with claim 8, wherein computing a distance between each of the one or more places of interest includes receiving navigation data via an application programming interface with a navigation system that communicates with the mobile device.

13. The method in accordance with claim 12, wherein the location information is generated from GPS data.

15. The method in accordance with claim 8, wherein the computer receives navigation data via an application programming interface with a navigation system that communicates with the mobile device, the distance being based on the navigation data.

16. The method in accordance with claim 15, wherein the location information is generated from GPS data.

14. A system for determining a relevance of content for delivery to a mobile device, the system comprising:

a database that stores a set of location-based content;

a computer connected with the database and that receives location information about a location of the mobile device;

a relevance engine implemented by one or more processors associated with the computer and having electronic access to the database, the relevance engine configured to determine a set of location-based content related to the location based on the location information and a user affinity of a user associated with the mobile device, the set of location-based content describing one or more places of interest, to assign a taxon interest level to one or more items associated with the location according to a taxonomy and a set of data rules, to compute a distance between each of the one or more places of interest and the mobile device according to the location of the mobile device, and to determine a final relevance value for each item of content in the set of location-based content.