METHODS AND APPARATUS TO MODEL WITH GHOST GROUPS
First Claim
1. A computer implemented method to model a new product, comprising:
- estimating discrete choice utility values for a plurality of respondents based on a plurality of market-available products;
dividing the plurality of respondents into groups based on an ownership status of the plurality of market-available products;
identifying a test starter product from the plurality of market-available products based on test criteria indicative of a degree of similarity with the new product;
generating a ghost group associated with the new product;
assigning utility values of the test starter product to the new product in the ghost group;
tailoring the utility values assigned to the new product with a ghost group utility adjustment rule; and
generating a ghost group model to represent consumers of the new product.
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Accused Products
Abstract
Example methods and apparatus to model with ghost respondents are disclosed. A disclosed example method includes estimating discrete choice utility values for a plurality of respondents based on a plurality of market-available products, and dividing the plurality of respondents into groups based on an ownership status of the plurality of market-available products. The example method also includes identifying a test starter product from the plurality of market-available products based on test criteria indicative of a degree of similarity with the new product, generating a ghost group associated with the new product, and assigning utility values of the test starter product to the new product in the ghost group. Additionally, the example method includes tailoring the utility values assigned to the new product with a ghost group utility adjustment rule, and generating a ghost group model to represent consumers of the new product.
64 Citations
38 Claims
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1. A computer implemented method to model a new product, comprising:
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estimating discrete choice utility values for a plurality of respondents based on a plurality of market-available products; dividing the plurality of respondents into groups based on an ownership status of the plurality of market-available products; identifying a test starter product from the plurality of market-available products based on test criteria indicative of a degree of similarity with the new product; generating a ghost group associated with the new product; assigning utility values of the test starter product to the new product in the ghost group; tailoring the utility values assigned to the new product with a ghost group utility adjustment rule; and generating a ghost group model to represent consumers of the new product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus to model new products, comprising:
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a utility estimator to estimate discrete choice utility values for a plurality of market-available products; a product matcher to identify a match between the new product and a test starter product from the plurality of market-available products, the product matcher identifying a degree of similarity between the new product and the test starter product; a ghost group rule manager to generate tailored utility values for the new product based on the test starter product; and a choice share manager to combine the tailored utility values with the discrete choice utility values to create a ghost group model. - View Dependent Claims (21, 22, 23, 24)
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25. An article of manufacture storing machine accessible instructions that, when executed, cause a machine to:
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estimate discrete choice utility values for a plurality of respondents based on a plurality of market-available products; divide the plurality of respondents into groups based on an ownership status of the plurality of market-available products; identify a test starter product from the plurality of market-available products based on test criteria indicative of a degree of similarity with the new product; generate a ghost group associated with the new product; assign utility values of the test starter product to the new product in the ghost group; tailor the utility values assigned to the new product with a ghost group utility adjustment rule; and generate a ghost group model to represent consumers of the new product. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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Specification