TECHNIQUES FOR CUSTOMIZED DELIVERY OF ADVERTISEMENTS
First Claim
Patent Images
1. A method comprising:
- determining, by a first system, first time information for a first advertisement based upon a set of one or more criteria, the first time information indicative of a length of time for outputting the first advertisement at a client system; and
communicating the first time information from the first system to the client system.
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Abstract
Techniques for customizing the delivery of advertisements to a client. In one embodiment, the customization comprises dynamically determining a length of time for an advertisement, where the length of time represents the minimum amount of time for which the advertisement is to be output (e.g., displayed) by a client. The length of time may be dynamically determined on a per-advertisement based upon multiple criteria.
46 Citations
25 Claims
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1. A method comprising:
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determining, by a first system, first time information for a first advertisement based upon a set of one or more criteria, the first time information indicative of a length of time for outputting the first advertisement at a client system; and communicating the first time information from the first system to the client system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer-readable storage medium storing a plurality of instructions for controlling a processor, the plurality of instructions comprising:
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instructions that cause the processor to determine first time information for a first advertisement based upon a set of one or more criteria, the first time information indicative of a length of time for outputting the first advertisement at a client system; and instructions that cause the processor to communicate the first time information to the client system. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system comprising:
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a memory; and a processor coupled to the memory, the processor configured to; determine first time information for a first advertisement based upon a set of one or more criteria, the first time information indicative of a minimum length of time for outputting the first advertisement at a client system; and communicate the first time information to the client system.
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Specification