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Measuring Impact Of Online Advertising Campaigns

  • US 20100306043A1
  • Filed: 05/26/2009
  • Published: 12/02/2010
  • Est. Priority Date: 05/26/2009
  • Status: Abandoned Application
First Claim
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1. A computer implemented method of evaluating effectiveness of an online advertising campaign comprising advertisements, wherein the advertising campaign is presented to a set of members of an online system, the method comprising:

  • associating each member from the set of members with one or more advertisements that can be displayed to the member;

    responsive to detecting a member accessing the online system;

    selecting an advertisement associated with the member;

    determining whether the member belongs to a sample set of members or a control set of members;

    responsive to the member belonging to the control set, withholding the advertisement from presentation to the member;

    responsive to the member belonging to the sample set, providing the advertisement for presentation to the member; and

    determining a measure of effectiveness of the advertising campaign based on information received from members from the control set and from members from the sample set.

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