METHOD AND APPARATUS FOR MODIFYING INTERNET CONTENT THROUGH REDIRECTION OF EMBEDDED OBJECTS

• US 20100306052A1
• Filed: 08/24/2009
• Published: 12/02/2010
• Est. Priority Date: 05/29/2009
• Status: Abandoned Application

• Current Assignee: Front Porch, Inc.
• Original Assignee: Front Porch, Inc.
• Inventors: Britton, Zachary Edward, Smith, Christopher F., Jordan, Cameron D., Wise, Zachariah James, Smith, Scott Kenneth, Vazquez, Carlos Alberto, Blocher, Brian Mathew, Maxson, Derek Stephen, Fletcher, Thabo Husayn
• Application Number:
  US12/546,612
• Publication Number:
  US 20100306052A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 12/6418 Hybrid transport
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/561 Adding application-functional data or data for application control, e.g. adding metadata
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561

Abstract

Disclosed is a method, and related apparatus, for directing network service provider selected embedded objects to an internet user client. In the method, a network service provider maintains a database of internet user clients that includes a particular service-type value for each internet user client. The network service provider analyzes an HTTP transaction involving the internet user client. The network service provider responds to an HTTP transaction requesting an embedded web object by forwarding to the internet user client, an alternative embedded web object selected in accordance with the user client'"'"'s particular service-type value, wherein the alternative embedded web object arrives to the internet user client before a response to the originally requested embedded web object. The network service provider causes the originally requested embedded web object to be forwarded to the internet user client after the alternative embedded web object is forwarded to the internet user client.

Claims

1. A method for directing network service provider selected embedded objects to an internet user client, comprising:

a network service provider maintaining a database of internet user clients that includes a particular service-type value for each internet user client;

the network service provider analyzing an HTTP transaction involving the internet user client;

the network service provider responding to an HTTP transaction requesting an embedded web object by forwarding to the internet user client, an alternative embedded web object selected in accordance with the user client'"'"'s particular service-type value, wherein the alternative embedded web object arrives to the internet user client before a response to the originally requested embedded web object; and

the network service provider causing the originally requested embedded web object to be forwarded to the internet user client after the alternative embedded web object is forwarded to the internet user client.

2. A method for directing embedded objects as defined in claim 1, wherein the internet user client is a subscribing user client.

3. A method for directing embedded objects as defined in claim 1, wherein the network service provider is an internet service provider.

4. A method for directing embedded objects as defined in claim 1, wherein the alternative embedded web object includes a request for the originally requested embedded web object.

5. A method for directing embedded objects as defined in claim 1, wherein the originally requested embedded web object is a javascript object.

6. A method for directing embedded objects as defined in claim 1, wherein the alternative embedded web object is a javascript object that includes a request for a javascript object of the originally requested embedded web object.

7. A method for directing embedded objects as defined in claim 1, wherein the alternative embedded web object is selected by the network service provider.

8. A method for directing embedded objects as defined in claim 1, wherein the alternative embedded web object comprises a reference to the originally requested embedded web object, and a reference to an additional embedded web object.

9. A method for directing embedded objects as defined in claim 8, wherein the reference to an additional embedded web object is associated with targeted advertising web content.

10. A method for directing embedded objects as defined in claim 9, wherein the targeted advertising web content is selected by an advertisement selection service.

11. A method for directing embedded objects as defined in claim 10, wherein the advertisement selection service selects the targeted advertising web content based on at least one targeting parameter received from the network service provider.

12. A method for directing embedded objects as defined in claim 10, wherein the advertisement selection service selects the targeted advertising web content based on a modification value rank.

13. A method for directing embedded objects as defined in claim 8, wherein the reference to an additional embedded web object is selected in accordance with a URL inclusion field.

14. A method for directing embedded objects as defined in claim 8, wherein the reference to an additional embedded web object is selected in accordance with a URL restriction field.

15. A method for directing embedded objects as defined in claim 8, wherein customized content associated with the additional embedded web object is presented in a first frame, and unmodified content associated with the originally requested embedded web object is presented in a second frame.

16. A method for directing embedded objects as defined in claim 8, wherein a link to customized content associated with the additional embedded web object is presented in a first frame, and unmodified content associated with the originally requested embedded web object is presented in a second frame.

17. A method for directing embedded objects as defined in claim 8, wherein customized content associated with the additional embedded web object is presented in a new window displayed over a window presenting unmodified content associated with the originally requested embedded web object.

18. A method for directing embedded objects as defined in claim 8, wherein customized content associated with the additional embedded web object is presented in a new window under a window presenting unmodified content associated with the originally requested embedded web object.

19. A method for directing embedded objects as defined in claim 8, wherein customized content associated with the additional embedded web object is presented in a content region that flies over unmodified content associated with the originally requested embedded web object.

20. A method for directing embedded objects as defined in claim 8, wherein customized content associated with the additional embedded web object is presented in a semi-transparent content region over unmodified content associated with the originally requested embedded web object.

21. A method for directing embedded objects as defined in claim 20, wherein the semi-transparent content region fades into a fully opaque content region.

22. A method for directing embedded objects as defined in claim 1, wherein more than one internet user client is associated with a particular service-type value.

23. An apparatus for directing network service provider selected embedded objects to an internet user client, comprising:

means for maintaining a database of internet user clients that includes a particular service-type value for each internet user client;

means for analyzing an HTTP transaction involving the internet user client;

means for responding to an HTTP transaction requesting an embedded web object by forwarding to the internet user client, an alternative embedded web object selected in accordance with the user client'"'"'s particular service-type value, wherein the alternative embedded web object arrives to the internet user client before a response to the originally requested embedded web object; and

means for causing the originally requested embedded web object to be forwarded to the internet user client after the alternative embedded web object is forwarded to the internet user client.

24. An apparatus for directing embedded objects as defined in claim 23, wherein the internet user client is a subscribing user client.

25. An apparatus for directing embedded objects as defined in claim 23, wherein the network service provider is an internet service provider.

26. An apparatus for directing embedded objects as defined in claim 23, wherein the alternative embedded web object includes a request for the originally requested embedded web object.

27. An apparatus for directing embedded objects as defined in claim 23, wherein the originally requested embedded web object is a javascript object.

28. An apparatus for directing embedded objects as defined in claim 23, wherein the alternative embedded web object is a javascript object that includes a request for a javascript object of the originally requested embedded web object.

29. An apparatus for directing embedded objects as defined in claim 23, wherein the alternative embedded web object comprises a reference to the originally requested embedded web object, and a reference to an additional embedded web object.

30. An apparatus for directing embedded objects as defined in claim 29, wherein the reference to an additional embedded web object is associated with targeted advertising web content.

31. An apparatus for directing embedded objects as defined in claim 30, wherein the targeted advertising web content is selected based on a modification value rank.

32. An apparatus for directing embedded objects as defined in claim 23, wherein more than one internet user client is associated with a particular service-type value.

33. A computer program product, comprising:

computer readable medium storing;

code for causing a computer to maintain a database of a network service provider'"'"'s internet user clients that includes a particular service-type value for each internet user client;

code for causing a computer to analyze an HTTP transaction involving the internet user client;

code for causing a computer to respond to an HTTP transaction requesting an embedded web object by forwarding to the internet user client, an alternative embedded web object selected in accordance with the user client'"'"'s particular service-type value, wherein the alternative embedded web object arrives to the internet user client before a response to the originally requested embedded web object; and

code for causing a computer to forward the originally requested embedded web object to the internet user client after the alternative embedded web object is forwarded to the internet user client.

34. A computer program product as defined in claim 33, wherein the alternative embedded web object includes a request for the originally requested embedded web object.

35. A computer program product as defined in claim 33, wherein the originally requested embedded web object is a javascript object.

36. A computer program product as defined in claim 33, wherein the alternative embedded web object is a javascript object that includes a request for a javascript object of the originally requested embedded web object.

37. A computer program product as defined in claim 33, wherein the alternative embedded web object comprises a reference to the originally requested embedded web object, and a reference to an additional embedded web object.

38. A computer program product as defined in claim 37, wherein the reference to an additional embedded web object is associated with targeted advertising web content.

39. A computer program product as defined in claim 38, wherein the targeted advertising web content is selected based on a modification value rank.

40. A computer program product as defined in claim 33, wherein more than one internet user client is associated with a particular service-type value.