METHOD FOR ADVERTISING USING MOBILE DEVICES

• US 20100306060A1
• Filed: 06/01/2010
• Published: 12/02/2010
• Est. Priority Date: 06/01/2009
• Status: Abandoned Application

• Current Assignee: Tetherball LLC (Upland Software, Inc.)
• Original Assignee: Tetherball LLC (Upland Software, Inc.)
• Inventors: Yancey, Scott, Crafton, Jordan Chase
• Application Number:
  US12/791,645
• Publication Number:
  US 20100306060A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method for advertising using mobile devices is disclosed. According to one embodiment of the disclosure, a method for advertising using mobile devices includes syncing at least one identifier code to the phone number of a mobile device, wherein the at least one identifier code corresponds to data encoded on the integrated circuit of an RFID tag. The method also includes receiving a first keyword at a target phone number from the phone number of the mobile device and associating the phone number of the mobile device and the at least one identifier code to at least one advertising program based at least partially upon the first keyword. The method further includes producing one or more incentive messages based at least upon the detection of the data encoded on the RFID tag.

Claims

1. A method of advertising using a mobile device, the method comprising:

syncing at least one identifier code to the phone number of a mobile device, wherein said at least one identifier code corresponds to data encoded on the integrated circuit of an RFID tag;

receiving a first keyword at a target phone number from the phone number of said mobile device;

associating the phone number of said mobile device and said at least one identifier code to at least one advertising program based at least partially upon said first keyword; and

producing one or more incentive messages relating to said at least one advertising program based at least upon the detection of said data encoded on said RFID tag.

2. The method of claim 1, wherein the step of syncing said at least one identifier to the phone number of said mobile device comprises receiving said at least one identifier code to said target phone number and pairing the phone number of said mobile device to said at least one identifier code in a database.

3. The method of claim 2, wherein said target phone number comprises a short code.

4. The method of claim 2, further comprising receiving a second keyword at said target phone number from the phone number of said mobile device and disassociating the phone number of said mobile device and said at least one identifier code from said at least one advertising program based at least partially upon said second keyword.

5. The method of claim 1, further comprising transmitting a confirmation message to the phone number of said mobile device after syncing said at least one identifier code to the phone number of said mobile device.

6. The method of claim 5, wherein said confirmation message comprises a text message.

7. The method of claim 1, further comprising receiving zip code information at said target phone number from the phone number of said mobile device.

8. The Method of claim 1, wherein said one or more incentive messages comprises an e-mail.

9. A method of advertising using a mobile device, the method comprising:

providing a database containing at least one or more identifier codes, one or more phone numbers, and one or more advertising programs, wherein at least one of said one or more identifier codes is paired with one of said one or more phone numbers and wherein at least one of said one or more advertising programs is associated with said at least one of said one or more identifier codes and said one of said one or more phone numbers that is paired with said at least one of said one or more identifier codes;

detecting a first identifier code from a first RFID tag;

determining whether said first identifier code of said first RFID tag is associated with said one or more advertising programs; and

producing a first incentive message corresponding to said at least one of said one or more advertising programs if at least said first identifier code is determined to be associated with said at least one of said one or more advertising programs.

10. The method of claim 9, wherein the step of producing the first incentive message comprises transmitting an electronic message to a first phone number, wherein said first phone number is paired with said first identifier code.

11. The method of claim 10, wherein said electronic message comprises an electronic coupon.

12. The method of claim 10, further comprising requesting a zip code.

13. The method of claim 10, further comprising validating said first incentive message.

14. The method of claim 13, wherein the step of validating said first incentive message comprises determining whether said first incentive message has already been redeemed.

15. The method of claim 9, further comprising collecting advertising information in real-time based upon the production of a set of incentive messages and redemption of said set of incentive messages.

16. The method of claim 9, further comprising before the step of producing said first incentive message, determining whether said first incentive message should be produced based upon predetermined business rules.

17. The method of claim 9, wherein the step of producing said first incentive message comprises printing a coupon.

18. A method of advertising using a mobile device, the method comprising:

receiving at least one identifier code to a target phone number from the phone number of a mobile device and pairing the phone number of said mobile device to said at least one identifier code in a database, wherein said at least one identifier code corresponds to data encoded on the integrated circuit of an RFID tag;

transmitting a list message to the phone number of said mobile device, wherein said list message contains a list of commercial establishments;

receiving a selection message containing one or more selections from said list of commercial establishments;

associating the phone number of said mobile device and said at least one identifier code to at least one advertising program based at least partially upon said one or more selections; and

producing one or more incentive messages relating to said one or more selections based at least upon the detection of said data encoded on said RFID tag.

19. The method of claim 18, further comprising receiving a zip code from the phone number of said mobile device.

20. The method of claim 18, wherein said one or more incentive messages comprises an e-mail.