Method and Apparatus for Generating Advertisement

• US 20100306063A1
• Filed: 08/20/2008
• Published: 12/02/2010
• Est. Priority Date: 09/28/2007
• Status: Abandoned Application

• Current Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Inventors: Xie, Kai, Wang, Hui
• Application Number:
  US12/675,772
• Publication Number:
  US 20100306063A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Disclosed is a method and apparatus for generating an advertisement. The method includes: decomposing contents of an advertisement into advertisement elements; selecting at least one skin element from a skin of a system; combining the advertisement elements and the at least one skin element to generate an advertisement skin; and taking the advertisement skin as a new skin of the system. The apparatus includes: an initialization module, adapted to decompose contents of an advertisement into advertisement elements and select at least one skin element from a skin of a system; and a combining module, adapted to combine the advertisement elements and the at least one skin element to generate an advertisement skin, and take the advertisement skin as a new skin of the system.

Claims

1. A method for generating an advertisement, comprising:

decomposing contents of an advertisement into advertisement elements;

selecting at least one skin element from a skin of a system;

combining the advertisement elements and the at least one skin element to generate an advertisement skin; and

taking the advertisement skin as a new skin of the system.

2. The method of claim 1, wherein the combining the advertisement elements and the at least one skin element to generate the advertisement skin comprises:

combining the advertisement elements and the at least one skin element to generate the advertisement skin according to a rule that one advertisement element appears in at least one skin element.

3. The method of claim 1, further comprising:

configuring a presence effect for a webpage using the advertisement skin after generating the advertisement skin.

4. The method of claim 1, further comprising:

configuring a function selection menu to enable a user to choose to use a no-advertisement mode or use an advertisement skin mode.

5. The method of claim 1, further comprising:

when a user uses the new skin, charging for the advertisement according to at least one of;

attribute of the new skin, attribute of the user, and operation information of the user on the new skin.

6. The method of claim 1, further comprising:

when a user uses the new skin, recording operation information of the user on the new skin, and providing the user with an award when a recorded value reaches a specified value.

7. The method of claim 1, wherein the system is an email system.

8. An apparatus for generating an advertisement, comprising:

an initialization module, adapted to decompose contents of an advertisement into advertisement elements and select at least one skin element from a skin of a system; and

a combining module, adapted to combine the advertisement elements and the at least one skin element to generate an advertisement skin, and take the advertisement skin as a new skin of the system.

9. The apparatus of claim 8, wherein the combining module comprises:

a configuring unit, adapted to configure a rule that one advertisement element appears in at least one skin element; and

a combination unit, adapted to combine, according to the rule configured by the configuring unit, the advertisement elements and the at least one skin element from the initialization module to generate the advertisement skin, and take the advertisement skin as the new skin of the system.

10. The apparatus of claim 8, further comprising:

an effect-configuring module, adapted to configure a presence effect for a webpage using the advertisement skin after the combining module generates the advertisement skin.

11. The apparatus of claim 8, further comprising:

a menu-configuring module, adapted to configure a function selection menu to enable a user to choose to use a no-advertisement mode or use an advertisement skin mode.

12. The apparatus of claim 8, further comprising:

a charging module, adapted to charge, when a user uses the new skin obtained by the combining module, for the advertisement according to at least one of attribute of the new skin, attribute of the user and operation information of the user on the new skin.

13. The apparatus of claim 8, further comprising:

a feedback module, adapted to record, when a user uses the new skin obtained by the combining module, operation information of the user on the new skin, and provide the user with an award when a recorded value reaches a specified value.