Method, system and apparatus for interactive billboard advertising at a live entertainment event

• US 20100306064A1
• Filed: 05/04/2010
• Published: 12/02/2010
• Est. Priority Date: 09/06/2000
• Status: Abandoned Application

• Current Assignee: Frank Bisignano
• Original Assignee: Frank Bisignano
• Inventors: Inselburg, Eric
• Application Number:
  US12/799,858
• Publication Number:
  US 20100306064A1
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions

Abstract

A system and method collects and processes data from attendants to a live entertainment event at a venue. The system and method employ a wireless interactive device that is capable of (i) receiving and transmitting messages, (ii) accepting input via a user interface, and (iii) displaying messages on an electronic display. The system includes a sign, which presents to one or more of the attendants, a message with a request to respond back via the user interface. The request is transmitted by the interactive device. A receiving device receives the responses at a central processing station or distributed processing stations. Received responses from one or more of the attendants at the venue are stored as attendant data by a storage device. A central processor is adapted to process the stored attendant data into efficacy data for the sign.

Claims

1. A system for data collection, and the processing there of, from attendants of a live entertainment event at a venue and employing a wireless interactive device capable of (i) receiving and transmitting messages, (ii) accepting input via a user interface, and (iii) displaying messages on an electronic display, the system comprising:

a sign that presents to one or more of the attendants a message with a request to respond back via the user interface, the request being transmitted by the interactive device;

a receiving device that receives the responses at a central processing station or distributed processing stations;

a storage device that stores the received responses as attendant data;

a central processor adapted to process the stored attendant data into efficacy data for the sign; and

wherein one or more of the attendants is located at the venue.

2. A system as defined by claim 1, wherein one or more of the attendants is physically at a place that is inside of a direct, in person view of the live entertainment event at the venue.

3. A system as defined by claim 1, wherein one or more of the attendants is physically at a place that is outside of a direct, in person view of the live entertainment event at the venue.

4. A system as defined by claim 1, wherein one or more of the attendants is physically at the venue.

5. A system as defined by claim 1, wherein the venue is an airport.

6. A system as defined by claim 1, wherein the venue is a movie theater.

7. A system as defined by claim 1, wherein the sign is presented on an electronic display.

8. A system as defined by claim 3, wherein the place is a concession stand.

9. A system as defined by claim 3, wherein the place is a restroom.

10. A system as defined by claim 3, wherein the place is a parking lot that services the venue.

11. A system as defined by claim 3, wherein the place is a remote stadium.

12. A system as defined by claim 3, wherein the place is a convention hall.

13. A system as defined by claim 3, wherein the place is a restaurant.

14. A system as defined by claim 3, wherein the place is a bar.

15. A system as defined by claim 3 wherein the place is a house.

16. A system as defined by claim 15 wherein the place is a restroom within the house.

17. A system as defined by claim 15, wherein the place is a living room within the house.

18. A system as defined by claim 15, wherein the place is a kitchen within the house.

19. A system as defined by claim 15, wherein the place is a bedroom within the house.

20. The system as defined by claim 1, further comprising a transmitter for transmitting a subset of the data to an entity.

21. A system as defined by claim 20, wherein, the data is the attendant data.

22. A system as defined by claim 20, wherein, the data is the efficacy data.

23. A system as defined by claim 20, wherein the entity is an event sponsor.

24. A system as defined by claim 20, wherein the entity is an advertising sponsor.

25. A system as defined by claim 20, wherein the entity is a processing entity that will process the data.

26. A system as defined by claim 1, further comprising means for disseminating at least one promotional message of a sponsor to the attendants through the electronic display.

27. A system as defined by claim 1, wherein the sign comprises at least one large screen display visible to attendants in the venue.

28. A system as defined by claim 1, wherein the sign comprises a venue monitor system visible to attendants in the venue.

29. A system as defined by claim 1, further comprising at least one prize appointed to be awarded to at least one of the attendants.

30. A system as defined by claim 1, further comprising a wireless communications system adapted to transmit and receive messages with the interactive device, wherein the wireless communications system transmits and receives using at least one transmission form selected from the group consisting of radio transmission, microwave transmission, broadband wireless data transmission, ultra-wide band transmission, and satellite transmission.

31. A system as defined by claim 1, further comprising means for broadcasting messages from the interactive device of one of the attendants to the interactive device of another of the attendants.

32. A system as defined by claim 1, wherein each of the interactive devices has a unique address programmed therein.

33. A system as defined by claim 1, further comprising means for providing audio transmission of audible programming to the interactive devices, the audible programming comprising at least one of play-by-play, expert commentary, traffic reports, and weather reports.

34. A system as defined by claim 1, wherein the venue is selected from the group consisting of stadiums, arenas, race tracks, golf courses, and theme parks.

35. A method for data collection, and the processing thereof, from attendants of a live entertainment event at a venue and employing a wireless interactive device that is capable of (i) receiving and transmitting messages, (ii) accepting input via a user interface, and (iii) displaying messages on an electronic display, comprising the steps of:

posting a sign that presents to one or more of the attendants a message with a request to respond back via the user interface, the request being transmitted by the interactive device;

receiving the responses at a central processing station or distributed processing stations;

storing the received responses as attendant data;

processing the stored attendant data into efficacy data for the sign; and

one or more of the attendants being located at the venue

36. A method as defined by claim 35, wherein one or more of the attendants is physically at a place that is inside of a direct, in person view of the live entertainment event at the venue.

37. A method as defined by claim 35, wherein one or more of the attendants is physically at a place that is outside of a direct, in person view of the live entertainment event at the venue.

38. A method as defined by claim 35, wherein one or more of the attendants is physically at the venue.

39. A method as defined by claim 35, wherein the venue is an airport.

40. A method as defined by claim 35, wherein the venue is a movie theater.

41. A method as defined by claim 35, wherein the sign is presented on an electronic display.

42. A method as defined by claim 37, wherein the place is a concession stand.

43. A method as defined by claim 37, wherein the place is a restroom.

44. A method as defined by claim 37, wherein the place is a parking lot that services the venue.

45. A method as defined by claim 37, wherein the place is a remote stadium.

46. A method as defined by claim 37, wherein the place is a convention hall.

47. A method as defined by claim 37, wherein the place is a restaurant.

48. A method as defined by claim 37, wherein the place is a bar.

49. A method as defined by claim 37 wherein the place is a house.

50. A method as defined by claim 49 wherein the place is a restroom within the house.

51. A method as defined by claim 49, wherein the place is a living room within the house.

52. A method as defined by claim 49, wherein the place is a kitchen within the house.

53. A method as defined by claim 49, wherein the place is a bedroom within the house.

54. The method as defined by claim 35, further comprising a transmitter for transmitting a subset of the data to an entity.

55. A method as defined by claim 54, wherein, the data is the attendant data,

56. A method as defined by claim 54, wherein, the data is the efficacy data.

57. A method as defined by claim 54, wherein the entity is an event sponsor.

58. A method as defined by claim 54, wherein the entity is an advertising sponsor.

59. A method as defined by claim 54, wherein the entity is a processing entity that will process the data.

60. A method as defined by claim 35, further comprising step of disseminating at least one promotional message of a sponsor to the attendants through the electronic display.

61. A method as defined by claim 35, wherein the sign comprises at least one large screen display visible to attendants in the venue.

62. A method as defined by claim 35, wherein the sign comprises a venue monitor system visible to attendants in the venue.

63. A method as defined by claim 35, further comprising the step of appointing at least one prize to be awarded to at least one of the attendants.

64. A method as defined by claim 35, wherein the wireless interactive device employs a form of wireless communications selected from the group consisting of radio transmissions, microwave transmissions, broadband wireless data transmissions, and satellite transmissions

65. A method as defined by claim 35, further comprising the step of broadcasting messages from the interactive device of one of the attendants to the interactive device of another of the attendants.

66. A method as defined by claim 35, wherein each of the interactive devices has a unique address programmed therein.

67. A method as defined by claim 35, further comprising the step of providing audio transmission of audible programming to the interactive devices, the audible programming comprising at least one of play-by-play, expert commentary, traffic reports, and weather reports.

68. A method as defined by claim 35, wherein the venue is selected from the group consisting of stadiums, arenas, race tracks, golf courses, and theme parks.

69. A method for auctioning advertising space, comprising the steps of:

collecting raw data about the instantaneous efficacy of one or more sign placement locations;

transmitting the data to one or more bidders as it is collected;

transmitting one or more initial auction parameters and subsequent changes to those auction parameters to the bidders;

70. A method as defined in claim 69, further comprising the step of receiving one or more bids from a number of the bidders.

71. A method as defined in claim 70, further comprising the step of selecting the highest bidder as a winner at the end of a period of time.

72. A method as defined in claim 71, further comprising the step of displaying a message selected by the winner at the sign placement location.

73. A method as defined in claim 69 wherein, the sign placement locations are at a venue during a live event.

74. A method as defined in claim 69, wherein the step of collecting the raw data further comprises, processing one or more subsets of the raw data before transmission;

and

wherein, the step of transmitting the data transmits the processed data.