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Online Measurement of User Satisfaction Using Long Duration Clicks

  • US 20100306224A1
  • Filed: 06/02/2009
  • Published: 12/02/2010
  • Est. Priority Date: 06/02/2009
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • determining by one or more computer systems a plurality of first dwell durations for a plurality of first web pages, each of the first dwell durations indicating one of a plurality of first time periods one of a plurality of first users has spent with a different one of the first web pages, each of the first web pages identified in one or more of a plurality of first search results, each of the first search results generated by a search engine in response to a different one of a plurality of first search queries;

    accessing a plurality of first quality ratings for the first web pages, each of the first quality ratings assigned to a different one of the first web pages by one of one or more human quality raters and indicating a quality of the first web page as a result for the first search query corresponding to the first search result that includes the first web page;

    accessing a quality rating threshold that is predefined;

    correlating the first dwell durations and the first quality ratings of the first web pages; and

    determining a dwell duration threshold by balancing a percentage of the first web pages having first quality ratings greater than or equal to the quality rating threshold and a percentage of the first web pages having first dwell durations greater than or equal to the dwell duration threshold, such that a second user spending a second dwell duration greater than or equal to the dwell duration threshold with a second web page indicates that the second user is satisfied with the second web page being included in a second search result generated by the search engine in response to a second search query requested by the second user.

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