SYSTEM AND METHOD FOR PROVIDING VIDEO ON DEMAND PREVIEW CHANNEL THROUGH CHANNEL ZAPPING IN REAL-TIME BROADCAST SERVICE

• US 20100306806A1
• Filed: 09/03/2009
• Published: 12/02/2010
• Est. Priority Date: 05/27/2009
• Status: Active Grant

• Current Assignee: Broadband Media Co., Ltd. (SK Telecom Co., Ltd.)
• Original Assignee: Broadband Media Co., Ltd. (SK Telecom Co., Ltd.)
• Inventors: LEE, Seung Ha, CHUNG, Yeon Hwah, KIM, Chang Ho, SHIM, Ui Yong
• Granted Patent: US 8,214,861 B2
• Time in Patent Office: Days
• US Class Current: 725/61
• CPC Class Codes: H04N 21/2225 Local VOD servers
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4383 Accessing a communication channel
• CPC Class Codes: H04N 21/4384 involving operations to reduce the access time, e.g. fast-tuning for reducing channel switching latency
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4405 involving video stream decryption
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4623 Processing of entitlement messages, e.g. ECM [Entitlement Control Message] or EMM [Entitlement Management Message] arrangements for conditional access to broadcast information or to broadcast-related services H04H60/14
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 5/50 Tuning indicators; Automatic tuning control
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Disclosed is a system and a method of providing a VOD (Video On Demand; below referred to as ‘VOD’) preview channel through channel zapping in a real-time broadcast service. To do this, the present invention includes a VOD preview channel for a VOD service between real-time broadcast channels, and allows a user to view a VOD screen as well as a real-time channel through channel zapping. As a VOD screen, a playing screen for playing a pre-downloaded VOD preview content for the corresponding VOD preview channel is displayed, and the corresponding VOD can be watched through such functions as an initial viewing and a continuous viewing if a viewing on the screen is wanted.

Claims

1. A system of providing a VOD (Video On Demand) preview channel through channel zapping in a real-time broadcast service, comprising:

a set-top box for providing a real-time channel or the VOD preview channel according to channel zapping,

a content management server (CMS) for assigning a plurality of VOD preview channels between real-time channels and registering and managing VOD preview channel information and at least one VOD content information contained in the VOD preview channel, the plurality of VOD preview channels providing VOD previews;

a VOD preview information providing server for providing the VOD preview information to the set-top box; and

wherein the VOD preview channel plays the original VOD contents to VOD preview contentsif there is a viewing selection from a user during playing VOD preview contents for VOD contents allocated to the channels, and the VOD preview content is a content where some portion of the original VOD content is compiled.

2. The system of claim 1, wherein the set-top box provides a real-time channel or the VOD preview channel according to the input of a channel number or a selection of menus.

3. The system of claim 1, wherein the VOD preview channels are classified according to a genre or a theme, and each of the VOD preview channels classified according to the genre or the theme is placed behind a similar kind of real-time broadcast channel.

4. The system of claim 1, wherein the set-top box plays a downloaded VOD preview content if one VOD preview content corresponding to the selected VOD preview channel has been downloaded, and the set-top box selects and plays one VOD preview content in a random way if two or more of them have been downloaded.

5. The system of claim 1, wherein the set-top box zaps to the next channel if there is no VOD preview content because a VOD preview content corresponding to the selected VOD preview channel has not been downloaded in advance.

6. The system of claim 1, wherein the set-top box plays only the VOD preview content which is not limited by viewing restriction when playing the VOD preview contents.

7. The system of claim 1, wherein the set-top box plays the VOD preview contents for a predefined time, displays a view inducing pop-up for inducing a viewing on a part of a screen when the predefined time has expired, and downloads and plays the original VOD contents to the played VOD preview contents if there is a viewing selection from a user.

8. The system of claim 7, wherein the view inducing pop-up displays at least one of an initial viewing button for viewing from first sees, a continued viewing button displayed with a guide phrase for inducing continuous viewing of the played VOD preview contents and a cancel button.

9. The system of claim 8, wherein the set-top box downloads the original VOD contents to the played VOD preview contents and played it at initial time when the initial viewing is selected from the displayed view inducing pop-up, and the set-top box downloads the original VOD contents to the played VOD preview contents and plays it continuously from the play finished time when a continuous viewing is selected.

10. The system of claim 8, wherein, if a cancel button is input after the view inducing pop-up is displayed or if there is no selection within a predefined time, the set-top box checks whether there are other pre-downloaded VOD preview contents corresponding to the selected VOD preview channel, and, if there are other pre-downloaded VOD preview contents, the set-top box plays the VOD preview contents according to the contents playing method.

11. The system of claim 10, wherein the set-top box zaps to the next channel when there is no pre-downloaded VOD preview content as a result of checking on whether there are other pre-downloaded VOD preview contents corresponding to the selected VOD preview channel.

12. The system of claim 1, wherein the VOD preview channel information includes at least one of:

the number and the name of a channel used as a VOD preview channel in real-time channels;

VOD content information of each channel;

the number of contents within a channel;

the start date and the end date of the channel;

the start time and the end time of the channel;

a channel image;

a channel viewing rate;

use or non-use of the channel number;

use or non-use of the channel name;

respective channel genre information; and

CUG information.

13. The system of claim 1, wherein the VOD content information includes at least one of:

contents ID information;

the name of contents;

the start date and the end date of contents;

the start time and the end time of contents;

a content poster;

a contents viewing rate (a viewing age restricting rate);

the start time of contents downloading;

scenario settings;

the start time-point and the end time-point of contents downloading;

genres;

contents detail information;

a content director;

a content actor/actress;

content series information;

the running time of contents;

a content image;

a content sound;

a content price;

a content broadcast date;

a content evaluation mark; and

CUG information.

14. The method of providing a VOD (Video On Demand) preview channel through channel zapping in a real-time broadcast service, comprising the steps of:

(1) pre-downloading VOD preview contents using VOD preview channel information and VOD preview information including at least one VOD (Video On Demand) content information contained in the VOD preview channel;

(2) checking whether a selected channel according to a key input from a user for channel zapping is a VOD preview channel;

(3) checking whether there is a pre-downloaded VOD preview content which corresponds to the selected channel or not, when the selected channel is a VOD preview channel as the checking result of the second step; and

(4) playing the corresponding VOD preview content and displaying it on a screen if there is a pre-downloaded VOD preview content which corresponds to the selected channel.

15. The method of claim 14, further comprising the step of, after performing step (2), displaying the selected real-time broadcast channel on the screen if the selected channel is a real-time broadcast channel.

16. The method of claim 14, wherein, in step (4), one of the pre-downloaded VOD preview contents is selected in a random way and played, and is then displayed on the screen.

17. The method of claim 14, further comprising the step of, after performing step (3), zapping to the next channel if there is no pre-downloaded VOD preview content.

18. The method of claim 17, wherein, in step (4), only a viewing-unrestricted VOD preview content is played when the VOD preview content exists and is played.

19. The method of claim 14, further comprising the steps of:

(5) playing the VOD preview contents for a predefined time and displaying a view inducing pop-up for inducing a viewing on a part of the screen when the predefined time has expired; and

(6) downloading and playing the original VOD contents to the played VOD preview contents if there is a viewing selection from a user.

20. The method of claim 19, wherein the view inducing pop-up displays at least one of an initial viewing button for viewing from first sees, a continued viewing button displayed with a guide phrase for inducing continuous viewing of the played VOD preview contents and a cancel button.

21. The method of claim 20, further comprising the step of:

(7) downloading the original VOD contents to the played VOD preview contents and played it at initial time when an initial viewing is selected from the displayed view inducing pop-up, and, when a continuous viewing is selected, the set-top box downloads the original VOD contents to the played VOD preview contents and playing it continuously from the play finished time.

22. The method of claim 20, further comprising the steps of:

(8) checking whether there are other pre-downloaded VOD preview contents corresponding to the selected VOD preview channel if a cancel button is input after the view inducing pop-up is displayed, or there is no selection within a predefined time; and

(9) playing the VOD preview contents according to the contents playing method if there are other pre-downloaded VOD preview contents.

23. The method of claim 22, further comprising the step of:

(10) zapping to the next channel if there is no pre-downloaded VOD preview content, after performing step (8).

24. The method of claim 14, wherein the VOD preview channel information includes at least one of:

the number and the name of a channel used as a VOD preview channel in real-time channels;

VOD content information of each channel;

the number of contents within a channel;

the start date and the end date of the channel;

the start time and the end time of the channel;

a channel image;

a channel viewing rate;

use or non-use of the channel number;

use or non-use of the channel name;

respective channel genre information; and

CUG information.

25. The method of claim 14, wherein the VOD content information includes at least one of:

contents ID information;

the name of contents;

the start date and the end date of contents;

the start time and the end time of contents;

a content poster;

a contents viewing rate (a viewing age restricting rate);

the start time of contents downloading;

scenario settings;

the start time-point and the end time-point of contents downloading;

genres;

contents detail information;

a content director;

a content actor/actress;

content series information;

the running time of contents;

a content image;

a content sound;

content price;

a content broadcast date;

a content evaluation mark; and

CUG information.