Presentation of Interactive Mobile Sponsor Content
First Claim
Patent Images
1. A computer-implemented method comprising the steps of:
- associating an interactive element with a sponsored content;
presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility; and
allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
1 Assignment
0 Petitions
Accused Products
Abstract
In embodiments, the present invention provides a method for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
-
Citations
25 Claims
-
1. A computer-implemented method comprising the steps of:
-
associating an interactive element with a sponsored content; presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility; and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A computer-implemented method comprising the steps of:
-
associating an interactive element with a sponsored content; presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to contextual information associated with a website; and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
-
-
15. A computer-implemented method comprising the steps of:
-
associating an interactive element with a sponsored content; presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a user transaction associated with the mobile communication facility; and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content. - View Dependent Claims (16, 17)
-
-
18. A computer-implemented method comprising the steps of:
-
associating an interactive element with a sponsored content; presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a usage history associated with the mobile communication facility; and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content. - View Dependent Claims (19, 20, 21)
-
-
22. A computer-implemented method comprising the steps of:
-
associating an interactive element with a sponsored content; presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a location associated with the mobile communication facility; and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content. - View Dependent Claims (23, 24, 25)
-
Specification