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CONTENT ADVERTISEMENTS FOR VIDEO

  • US 20100312608A1
  • Filed: 06/05/2009
  • Published: 12/09/2010
  • Est. Priority Date: 06/05/2009
  • Status: Abandoned Application
First Claim
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1. One or more computer-readable media embodied with computer-executable instructions that, when executed by a processor, perform a computer-implemented method for transmitting an advertisement for display in a video, comprising:

  • receiving an indication to play the video;

    selecting an advertisement for presentation within the video based on one or more keywords;

    dividing the video into frames;

    identifying a group of successive frames over a specified time, each of the successive frames containing a low attentive region (LAR) for displaying a text-based advertisement;

    acquiring an advertisement template for the text-based advertisement; and

    transmitting a file containing information for displaying the text-based advertisement in the advertisement template as an overlay in the LAR of the successive frames.

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