METHOD AND A SYSTEM FOR PROVIDING MOBILE COMMUNICATIONS SERVICES
First Claim
Patent Images
1. A method for providing mobile communications services, comprising:
- making a subscription agreement between a service provider and a plurality of users on free or subsidized mobile communications services,collecting a user profile for each of said plurality of users, each user profile profiling a user for marketing purposes,making an agreement between the service provider and at least one advertiser on delivering advertisement messages,selecting target users for said advertisement messages among said plurality of users based on said collected user profiles,delivering said advertisement messages to said target users through a mobile communications network,providing said target users with free or subsidized mobile communications services in the mobile communications network as a reward for receiving and/or reacting to said advertisement messages,financing the service operator by revenues from the at least one advertiser.
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Abstract
An advertisement system of a mobile services operator manages advertising campaigns and comprises a database that contains all relevant information for advertisement campaigns to be run. Marketing messages are delivered to mobile users via a communication network. The mobile services operator provides mobile communications services for the mobile users in return of receiving the marketing messages. The communications services and the marketing messages are billed from advertisers.
108 Citations
24 Claims
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1. A method for providing mobile communications services, comprising:
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making a subscription agreement between a service provider and a plurality of users on free or subsidized mobile communications services, collecting a user profile for each of said plurality of users, each user profile profiling a user for marketing purposes, making an agreement between the service provider and at least one advertiser on delivering advertisement messages, selecting target users for said advertisement messages among said plurality of users based on said collected user profiles, delivering said advertisement messages to said target users through a mobile communications network, providing said target users with free or subsidized mobile communications services in the mobile communications network as a reward for receiving and/or reacting to said advertisement messages, financing the service operator by revenues from the at least one advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A mobile communications service provider system, comprising:
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a database configured to store a user profile for each of a plurality of users having a subscription agreement with a service provider and a plurality of users on free or subsidized mobile communications services, each user profile profiling a user for marketing purposes, an advertisement management unit configured to manage advertisement messages or campaigns according to an agreement made between the service provider and at least one advertiser on delivering advertisement messages, revenues from the at least one advertiser financing the operation of the mobile communications service provider system, an advertisement gateway configured to deliver advertisement messages through a mobile communications network to target users selected for said advertisement messages among said plurality of users based on said collected user profiles, and a billing system configured to provide said target users with free or subsidized mobile communications services in the mobile communications network as a reward for receiving and/or reacting to said advertisement messages. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A computer program resident on computer readable media and being arranged to:
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store a user profile for each of a plurality of users having a subscription agreement between a service provider and a plurality of users of free or subsidized mobile communications services, each user profile profiling a user for marketing purposes, manage advertisement messages or campaigns according to an agreement made between the service provider and at least one advertiser on delivering advertisement messages, revenues from the at least one advertiser financing the operation of the mobile communications service provider system, deliver advertisement messages through a mobile communications network to target users selected for said advertisement messages among said plurality of users based on said collected user profiles, and provide said target users with free or subsidized mobile communications services in the mobile communications network as a reward for receiving and/or reacting to said advertisement messages.
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23. A mobile communications service provider system, comprising:
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means for storing a user profile for each of a plurality of users having a subscription agreement between a service provider and a plurality of users of free or subsidized mobile communications services, each user profile profiling a user for marketing purposes, means for managing advertisement messages or campaigns according to an agreement made between the service provider and at least one advertiser on delivering advertisement. messages, revenues from the at least one advertiser financing the operation of the mobile communications service provider system, means for delivering advertisement messages through a mobile communications network to target users selected for said advertisement messages among said plurality of users based on said collected user profiles, and means for providing said target users with free or subsidized mobile communications services in the mobile communications network as a reward for receiving and/or reacting to said advertisement messages. - View Dependent Claims (24)
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Specification