×

SYSTEM AND METHOD FOR LOCAL MARKETING AT THE POINT OF SALE

  • US 20100312623A1
  • Filed: 04/21/2010
  • Published: 12/09/2010
  • Est. Priority Date: 04/22/2009
  • Status: Abandoned Application
First Claim
Patent Images

1. Method for local marketing at the point of sale, characterized in that it comprises:

  • broadcasting, in the licensed spectrum of at least one mobile network operator and from at least one local unit, each one located at a local marketing area within a corresponding coverage area, a LAC different from any other LAC of the radio cells of the mobile network in the surroundings;

    establishing each local unit a Location Update dialogue with any mobile phone answering to the LAC broadcast, obtaining from each answering mobile phone its IMSI number;

    sending each local unit a Location Updating Reject message to each mobile phone whose IMSI number has been obtained;

    sending each local unit the IMSI number of each answering mobile phone to a central unit;

    obtaining, for each IMSI number, a user identity useful to advertisers;

    offering an interface for at least one advertiser to perform requests for capturing user identities in at least one determined local marketing area;

    determining, for each user identity received, the at least one advertiser interested in capturing the user identities in the local marketing area corresponding to said user identity received, and providing said user identity to the at least one interested advertiser.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×