SYSTEM AND METHOD FOR LOCAL MARKETING AT THE POINT OF SALE
First Claim
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1. Method for local marketing at the point of sale, characterized in that it comprises:
- broadcasting, in the licensed spectrum of at least one mobile network operator and from at least one local unit, each one located at a local marketing area within a corresponding coverage area, a LAC different from any other LAC of the radio cells of the mobile network in the surroundings;
establishing each local unit a Location Update dialogue with any mobile phone answering to the LAC broadcast, obtaining from each answering mobile phone its IMSI number;
sending each local unit a Location Updating Reject message to each mobile phone whose IMSI number has been obtained;
sending each local unit the IMSI number of each answering mobile phone to a central unit;
obtaining, for each IMSI number, a user identity useful to advertisers;
offering an interface for at least one advertiser to perform requests for capturing user identities in at least one determined local marketing area;
determining, for each user identity received, the at least one advertiser interested in capturing the user identities in the local marketing area corresponding to said user identity received, and providing said user identity to the at least one interested advertiser.
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Abstract
System and method for local marketing at the point of sale, the system comprising:
- at least one local unit (1,1′,1″) with cellular radio transceiver means, located at a local marketing area within a coverage area (4,4′,4″), configured for:
- broadcasting a LAC different from any other LAC of the radio cells in the surroundings;
- establishing a Location Update dialogue with any mobile phone (3,3′,3″) answering to the LAC broadcast, obtaining its IMSI number;
- sending a Location Updating Reject message to each mobile phone (3,3′,3″) whose IMSI number has been obtained;
- sending said IMSI number to a central unit (2);
- the central unit (2), configured to:
- obtain, for each IMSI number, a user identity useful to advertisers;
- receive requests from at least one advertiser (9,9′,9″) for capturing user identities in local marketing areas;
- determine the advertisers (9,9′,9″) interested in the user identities received, and provide (20) them to the corresponding advertiser (9,9′,9″).
- at least one local unit (1,1′,1″) with cellular radio transceiver means, located at a local marketing area within a coverage area (4,4′,4″), configured for:
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Citations
15 Claims
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1. Method for local marketing at the point of sale, characterized in that it comprises:
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broadcasting, in the licensed spectrum of at least one mobile network operator and from at least one local unit, each one located at a local marketing area within a corresponding coverage area, a LAC different from any other LAC of the radio cells of the mobile network in the surroundings; establishing each local unit a Location Update dialogue with any mobile phone answering to the LAC broadcast, obtaining from each answering mobile phone its IMSI number; sending each local unit a Location Updating Reject message to each mobile phone whose IMSI number has been obtained; sending each local unit the IMSI number of each answering mobile phone to a central unit; obtaining, for each IMSI number, a user identity useful to advertisers; offering an interface for at least one advertiser to perform requests for capturing user identities in at least one determined local marketing area; determining, for each user identity received, the at least one advertiser interested in capturing the user identities in the local marketing area corresponding to said user identity received, and providing said user identity to the at least one interested advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. System for local marketing at the point of sale, characterized in that it comprises:
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at least one local unit provided with cellular radio transceiver means for transmitting and receiving signals in the licensed spectrum of at least one mobile network operator, each local unit being located at a local marketing area within a corresponding coverage area, and being configured for; broadcasting a LAC different from any other LAC of the radio cells of the mobile network in the surroundings; establishing a Location Update dialogue with any mobile phone answering to the LAC broadcast, obtaining from each answering mobile phone its IMSI number; sending a Location Updating Reject message to each mobile phone whose IMSI number has been obtained; sending said IMSI number to a central unit; the central unit configured to; obtain, for each IMSI number, a user identity useful to advertisers; receive requests from at least one advertiser for capturing user identities in at least one determined local marketing area; determine, for each user identity received, the at least one advertiser interested in capturing the user identities in the local marketing area corresponding to said user identity received, and provide said user identity to the at least one interested advertiser. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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Specification