SYSTEM AND METHOD FOR PROVIDING COMPLEMENTARY ADVERTISING MEDIA CHANNELS

• US 20100312641A1
• Filed: 12/18/2008
• Published: 12/09/2010
• Est. Priority Date: 12/21/2007
• Status: Abandoned Application

• Current Assignee: Telco Development Ltd.
• Original Assignee: Truvle Technologies Ltd.
• Inventors: Zaibert, Alon, Naor, Amit
• Application Number:
  US12/808,934
• Publication Number:
  US 20100312641A1
• Time in Patent Office: Days
• US Class Current: 705/14.51
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Systems and methods are provided for modifying e-tickets/itineraries with advertising content before being forwarded to end-user customers. These modified e-tickets/itineraries may also provide a link to a reservation/service-related home page that contains additional advertisement information and provides the end-user customer with the ability to further tailor his/her reservation and services. Additionally, systems and methods are provided to allow advertising customers to bid on or purchase advertising space based on flat, qualitative gradual, and/or specific targeting of potential end-user customers using data gathered during a reservation and/or purchase service session. Furthermore, the bidding process can involve correlative gradual pricing thus enabling advertising customers to strategically and efficient plan and manage a marketing campaign.

Claims

1. A method for providing advertising, comprising:

capturing customer data associated with an electronic ticket;

at least one of generating and requesting advertisement content related to the customer data;

modifying the electronic ticket to include the at least one of the generated and requested advertisement content; and

creating a web page comprising at least the at least one of the generated and request advertisement content.

2. The method of claim 1, wherein the customer data comprises at least some data included within a notification transmitted from a global reservation system.

3. The method of claim 1, further comprising at least one of parsing, filtering, and organizing the customer data to determine relevant reservation and ticketing parameters.

4. The method of claim 1, further comprising transmitting the customer data to a third party application and data base server, wherein the third party application and data base server forwards the customer data an advertisement server.

5. The method of claim 4, further comprising generating the advertisement content at the advertisement server and transmitting the advertisement content back to the third party application and data base server for storage.

6. The method of claim 5, further comprising requesting the advertisement content from the third part application and data base server for the modifying of the electronic ticket, wherein the modified electronic ticket is sent to an end-user customer.

7. The method of claim 1, further comprising storing the customer data.

8. The method of claim 7, further comprising allowing advertisement customers to submit a bid for advertising space within at least one of the modified electronic ticket and the web page, wherein the bid is based upon a target audience derived from the stored customer data.

9. The method of claim 8, wherein a bid amount is commensurate with a graduated price range based upon at least one of a narrowing and broadening of the target audience.

10. The method of claim 1, wherein the web page includes additional advertisement content related to the customer data.

11. A computer program product, comprising computer code configured to perform the processes of claim 1.

12. A platform for providing advertising, comprising:

a sniffer configured to receive and recognize customer data within a notification, wherein the sniffer is further configured to at least one of parse, filter, and organize the customer data for tailoring advertisement content;

a modifier configured to modify the notification to include the tailored advertisement content; and

a web page creator configured to create a web page comprising at least information contained in the modified notification and the tailored advertisement content.