SYSTEM FOR SERVING ADVERTISEMENTS TARGETED TO GEOGRAPHIC AREAS OVER MOBILE DEVICES

• US 20100312646A1
• Filed: 12/21/2007
• Published: 12/09/2010
• Est. Priority Date: 12/21/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US11/963,029
• Publication Number:
  US 20100312646A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A system is described for serving advertisements targeted to geographic areas over mobile devices. The system may include a processor, a memory and an interface being operatively connected. The memory may store a request associated with a mobile device, and an advertisement. The processor may be operative to communicate with the mobile device. The mobile device may be associated with a mobile carrier. The processor may receive the request associated with the mobile device and may determine a geographic location associated with the request. The processor may identify an advertisement, the advertisement being targeted to the geographic area and the mobile carrier. The processor may provide the identified advertisement to the mobile device.

Claims

1. A method of serving advertisements targeted to geographic areas over mobile devices, comprising:

receiving a request associated with a mobile device, wherein the mobile device is associated with a mobile carrier;

determining a geographic location associated with the request;

identifying an advertisement targeted to the geographic area and the mobile carrier of the mobile device; and

providing the advertisement to the mobile device.

2. The method of claim 1 wherein determining a geographic location associated with the request further comprises receiving a descriptor of the geographic location from the mobile carrier.

3. The method of claim 1 wherein determining a geographic location associated with the request further comprises retrieving a descriptor of the geographic area from the search request.

4. The method of claim 1 wherein determining a geographic location associated with the request further comprises receiving a descriptor of the geographic location from the mobile device.

5. The method of claim 1 wherein determining a geographic location associated with the request further comprises:

identifying a user profile associated with the request; and

retrieving the geographic location from the user profile.

6. A method of targeting an advertisement to a geographic area, comprising:

providing an interface enabling an advertiser to identify a keyword, a mobile carrier, a geographic area and an advertisement;

associating the advertisement with the mobile carrier, the geographic area and the keyword; and

providing the advertisement to a mobile device associated with the mobile carrier when a user located within the geographic area uses the mobile device to search for the keyword.

7. The method of claim 6 wherein associating the advertisement to the mobile carrier, the geographic area and the keyword further comprises associating a bid amount with the keyword, the mobile carrier and the geographic area for the advertisement.

8. The method of claim 7 wherein the bid amount comprises an amount paid by an owner of the advertisement when the advertisement is displayed on the mobile device.

9. The method of claim 6 wherein the interface comprises a web page.

10. The method of claim 6 wherein the mobile device is in communication with the mobile carrier.

11. A method of providing advertisements targeted to geographic areas to mobile carriers, comprising:

receiving a request for an advertisement from a mobile carrier for display on a mobile device;

identifying a descriptor of a geographic location associated with a physical location of the mobile device;

retrieving an advertisement associated with the descriptor of the geographic location and the mobile carrier; and

providing the advertisement to the mobile carrier for display on the mobile device.

12. The method of claim 11 wherein identifying the descriptor of the geographic location associated with the mobile device further comprises receiving the descriptor of the geographic location from the mobile carrier.

13. The method of claim 11 wherein identifying the descriptor of the geographic location associated with the mobile device further comprises receiving the descriptor of the geographic location from the mobile device.

14. The method of claim 13 wherein the descriptor comprises a set of coordinates and the coordinates are identified by a positioning system.

15. The method of claim 11 wherein the mobile device comprises a mobile phone.

16. A system for serving advertisements targeted to geographic areas over mobile devices, comprising:

a memory to store a request associated with a mobile device and an advertisement;

an interface operatively connected to the memory to communicate with the mobile device, wherein the mobile device is associated with a mobile carrier; and

a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor receives the request associated with the mobile device, determines a geographic location associated with the request, identifies an advertisement targeted to the geographic area and the mobile carrier, and provides the advertisement to the mobile device.

17. The system of claim 16 wherein the interface is further operative to receive a descriptor of the geographic location from the mobile carrier, and the processor is further operative to determine the geographic location from the descriptor.

18. The system of claim 16 wherein the processor is further operative to retrieve a descriptor of the geographic area from the search request, and determine the geographic location from the descriptor.

19. The system of claim 16 wherein the interface is further operative to receive a descriptor of the geographic location from the mobile device, and the processor is further operative to determine the geographic location from the descriptor.

20. The system of claim 16 wherein the processor is further operative to identify a user profile associated with the request, retrieve the geographic location from the user profile, and determine the geographic location from the descriptor.