METHOD AND APPARATUS FOR MARKETING OVER AN ON-LINE NETWORK

• US 20100312649A1
• Filed: 06/03/2010
• Published: 12/09/2010
• Est. Priority Date: 06/03/2009
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Original Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Inventors: LURIE, Zander
• Application Number:
  US12/792,976
• Publication Number:
  US 20100312649A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 51/234 for tracking messages

Abstract

A computer system and computer implemented method for presenting marketing messages to users of a computer network whereby relevant message will be presented to users based on a profile derived from social network information and financial information, the method comprising. The user is registered through a web site or the like. A marketing profile of the user with respect to a specific marketer is determined based on a social graph of the user and a commerce graph of the user. Marketing messages to be distributed to the user are selected based on the marketing profile of the user and the messages are presented to the user.

Claims

1. A method for presenting marketing messages to users of a computer network whereby relevant message will be presented to users based on a profile derived from social network information and financial information, the method comprising:

registering a user;

determining a marketing profile of a specific user with respect to a specific marketer based on a social graph of the user and a commerce graph of the user;

selecting marketing messages to be distributed to the user based on the marketing profile of the user;

enabling the presentation of at least one of the marketing messages to the user;

tracking data related to use of the at least one marketing message by the user;

recording the tracked data in a database in association with the account of the user;

rewarding the user, through the account, in accordance with the tracked data.

2. The method of claim 1, wherein the at least one marketing message includes an advertisement.

3. The method of claim 1, wherein the at least one marketing message includes a discount coupon.

4. The method of claim 1, wherein said rewarding step comprises applying a credit to the account.

5. The method of claim 1, wherein said marketing profile is in the form of a marketing score.

6. The method of claim 1, further comprising receiving marketing attributes and determining a set of users that are of most value with respect to the marketing attributes based on the marketing profile.

7. The method of claim 1, further comprising notifying a user that they have a marketing message.

8. The method of claim 1, further comprising screening a user for value by conducting said determining step in advance of other steps and determining whether to conduct the other steps based on the determining step.

9. The method of claim 1, wherein said registering step comprises engaging the user in an on-line game and receiving user information at least one of during or after play of the game.

10. The method of claim 1, wherein said enabling step comprises presentation of at least one of the marketing messages through a local distribution channel and presentation of at least one of the marketing messages through a non-localized distribution channel.

11. A computer system for presenting marketing messages to users of a computer network whereby relevant message will be presented to users based on a profile derived from social network information and financial information, the method comprising:

a computing device programmed to register a user;

a computing device programmed to determine a marketing profile of a specific user with respect to a specific marketer based on a social graph of the user and a commerce graph of the user;

a computing device programmed to select marketing messages to be distributed to the user based on the marketing profile of the user;

a computing device programmed to enable presentation of at least one of the marketing messages to the user;

a computing device programmed to track data related to use of the at least one marketing message by the user;

a computing device programmed to record the tracked data in a database in association with the account of the user;

a computing device programmed to enable rewarding the user, through the account, in accordance with the tracked data.

12. The system of claim 11, wherein the at least one marketing message includes an advertisement.

13. The system of claim 11, wherein the at least one marketing message includes a discount coupon.

14. The method of claim 11, wherein said rewarding step comprises applying a credit to the account.

15. The system of claim 11, wherein said marketing profile is in the form of a marketing score.

16. The system of claim 11, further comprising a computing device programmed to receive marketing attributes and determine a set of users that are of most value with respect to the marketing attributes based on the marketing profile.

17. The system of claim 11, further comprising a computing device programmed to notify a user that they have a marketing message.

18. The system of claim 11, further comprising a computing device programmed to screen a user for value by conducting said determining step in advance of other steps and determining whether to conduct the other steps based on the determining step.

19. The system of claim 11, wherein said computing device programmed to register is programmed to engaging the user in an on-line game and receive user information at least one of during or after play of the game.

20. The system of claim 11, wherein said computing device programmed to enable is programmed to present of at least one of the marketing messages through a local distribution channel and presentation of at least one of the marketing messages through a non-localized distribution channel.