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INTEGRATING AN INTERNET PREFERENCE LEARNING FACILITY INTO THIRD PARTIES

  • US 20100312650A1
  • Filed: 06/11/2010
  • Published: 12/09/2010
  • Est. Priority Date: 11/02/2007
  • Status: Active Grant
First Claim
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1. A computer program product embodied in a computer readable medium that, when executing on one or more computers, helps target responses returned to a user through the use of a computer facility by performing the steps of:

  • providing a user preference learning API to a third-party website to determine preferences of a user as related to a market of a third-party, wherein the preference learning API is executing as an extension of the computer facility;

    receiving third-party information related to the market of the third-party;

    collecting the preferences of the user and storing them as a user preference profile;

    receiving a query from the user at the third-party website; and

    using in the user preference learning API the third-party information related to the market of the third-party and the preferences of the user as stored in the user preference profile to provide a response back to the user that relates to the query from the user.

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