VERIFIABLE ADVERTISEMENT PRESENTATION

• US 20100312653A1
• Filed: 06/05/2009
• Published: 12/09/2010
• Est. Priority Date: 06/05/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Panchapagesan, Seshagiri, Carpenter, Todd L., Abzarian, David
• Application Number:
  US12/478,786
• Publication Number:
  US 20100312653A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The described implementations relate to verifiable advertisement (Ad) presentation in a computing realm, such as a web-based computing realm. In one case verifiable advertisement presentation (VAP) tools can receive advertising (Ad) content to be presented on the computing device. The Ad content can include device-specific data that is uniquely associated with the computing device. The Ad content can be presented on the computing device. The VAP tools can validate that the Ad content was presented on the computing device. In some cases, the validation can include performing a validation function on at least one portion of the Ad content. Performing the function can serve to identify whether the presented content matches sent Ad content.

Claims

1. A computer-readable storage media having instructions stored thereon that when executed by a computing device cause the computing device to perform acts, comprising:

receiving advertising (Ad) content to be presented on the computing device;

presenting the Ad content on the computing device; and

,

validating the Ad content as having been presented on the computing device, the validating comprising performing a function on at least one portion of the Ad content.

2. The computer-readable storage media of claim 1, wherein the receiving comprising receiving Ad content that is modified for the computing device.

3. The computer-readable storage media of claim 2, wherein the Ad content is modified with device-specific data uniquely associated with the computing device.

4. The computer-readable storage media of claim 3, wherein the device-specific data is embedded in the modified Ad content as a steganographic message or a watermark.

5. The computer-readable storage media of claim 1, wherein the receiving comprising receiving Ad content that is modified for an individual user of the computing device.

6. The computer-readable storage media of claim 1, wherein the receiving, presenting, and validating can be repeated for multiple individual users of the computing device.

7. The computer-readable storage media of claim 1, wherein the receiving occurs responsive to a request for Ad content, and wherein the request is generated on the computing device.

8. The computer-readable storage media of claim 7, wherein the request includes data relating to a user of the computing device.

9. The computer-readable storage media of claim 1, further comprising prior to receiving the Ad content, receiving a token uniquely associated with the computing device.

10. The computer-readable storage media of claim 9, prior to receiving the Ad content, providing the token to a device other than the computing device to request the Ad content.

11. The computer-readable storage media of claim 1, further comprising sending, to a device other than the computing device, validation data that can be used to verify the validating.

12. The computer-readable storage media of claim 1, wherein the performing the function comprises one or more of:

performing a steganographic calculation on the at least one portion to discover device-specific data;

performing a steganographic calculation on the at least one portion to discover user-specific data;

performing a hash function on the at least one portion;

performing a fingerprinting function on the at least one portion;

performing a watermark calculation on the at least one portion to discover device-specific data;

performing a watermark calculation on the at least one portion to discover user-specific data;

or,

performing a Remote Desktop Protocol (RDP) function on the at least one portion.

13. A method, comprising:

receiving validation data that advertising (Ad) content has been presented on a computing device and one or more security tokens uniquely associated with the computing device;

verifying that the Ad content has been presented on the computing device by matching the received validation data with expected validation data;

verifying Ad registration of the computing device for the Ad content by comparing the one or more received security tokens with one or more expected security tokens recorded during the Ad registration; and

,

crediting an account associated with the computing device for presenting the Ad content.

14. The method of claim 13, wherein the matching of the received validation data with the expected validation data comprises calculating the expected validation data based on requested Ad content sent to the computing device and the one or more received security tokens.

15. The method of claim 13, wherein the crediting comprises crediting the account with a value based at least in part on the received validation data or the one of more received security tokens.

16. A system, comprising:

a device-specific advertising (Ad) management module configured to register at least one computing device utilizing a unique identification of the at least one computing device and device-specific data relating to the at least one computing device; and

,

a device-specific Ad content module configured to;

receive an Ad content request that includes the unique identification of the computing device;

verify, utilizing the unique identification, registration of the computing device with the device-specific Ad management module; and

provide, utilizing the unique identification, Ad content uniquely associated with the computing device.

17. The system of claim 16, wherein the unique identification comprises a security token that includes a unique encrypted value.

18. The system of claim 16, wherein the device-specific Ad content module is configured to utilize the unique identification to obtain the device-specific data from the device-specific advertising module and to incorporate the device specific data in the Ad content to create modified Ad content.

19. The system of claim 16, wherein the device-specific advertising (Ad) management module and the device-specific Ad content module are configured to support multiple users of the computing device.

20. The system of claim 16, further comprising a verification and accounting module configured to verify that the Ad content has been presented on the computing device.