SYSTEM FOR REPLACING A CURSOR IMAGE IN CONNECTION WITH DISPLAYING ADVERTISING CONTENT

• US 20100312656A1
• Filed: 08/10/2010
• Published: 12/09/2010
• Est. Priority Date: 06/25/1997
• Status: Abandoned Application

• Current Assignee: Lexos Media IP, LLC (Lexos Media, Inc.)
• Original Assignee: Lexos Media, Inc.
• Inventors: Rosen, James Samuel, Schmitter, Thomas A., Hall, Mark S.
• Application Number:
  US12/853,623
• Publication Number:
  US 20100312656A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 2203/04801 Cursor retrieval aid, i.e. visual aspect modification, blinking, colour changes, enlargement or other visual cues, for helping user do find the cursor in graphical user interfaces
• CPC Class Codes: G06F 3/04812 Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06F 3/1454 involving copying of the display data of a local workstation or window to a remote workstation or window so that an actual copy of the data is displayed simultaneously on two or more displays, e.g. teledisplay
• CPC Class Codes: G06F 3/167 Audio in a user interface, e.g. using voice commands for navigating, audio feedback
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 13/80 2D [Two Dimensional] animation, e.g. using sprites
• CPC Class Codes: G09G 2370/027 Arrangements and methods specific for the display of internet documents
• CPC Class Codes: G09G 5/08 Cursor circuits

Abstract

A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof.

Claims

11-1. The system for displaying advertising content of claim 1, wherein the cursor display data includes animation.

13. A system for displaying advertising content, comprising:

a client computer including a display device, a processor, and a network interface, the client computer having a graphical user interface including a cursor,

the client computer arranged to receive advertising content data from a remote computer via the network interface, the advertising content data including cursor display data for at least one promotional image;

wherein the processor is operatively coupled to the display device and modifies the cursor in accordance with the at least one promotional image; and

the processor storing usage data for the at least one promotional image.

14. The system for displaying advertising content of claim 13, further comprising the processor being configured to transmit the usage data to a remote computer via the network interface device.

15. The computer system of claim 13, wherein the usage data includes exposure time for the at least one promotional image.

16. The computer system of claim 13, wherein the usage data further comprises data related to the context in which the at least one promotional image is displayed.

17. An advertising system comprising:

a content server computer, the content server computer being operably coupled to a computer network and transmitting advertising content to at least one remote computer using the computer network, the advertising content including at least one cursor display instruction operable on a remote computer to alter the appearance of a cursor to a promotional image; and

a usage data computer, the usage data computer being operably coupled to the computer network, the usage data computer receiving data regarding cursor information on the at least one remote computer.

18. The advertising system of claim 17, wherein the usage data includes exposure time for a promotional image displayed on the at least one remote computer.

19. The advertising system of claim 17, wherein the usage data further comprises data related to the context in which the promotional image is displayed.

20. The advertising system of claim 17, wherein the promotional image includes at least one of an animation, a satellite image, a sprite image, and promotional text.