SYSTEM FOR REPLACING A CURSOR IMAGE IN CONNECTION WITH DISPLAYING ADVERTISING CONTENT
First Claim
11-1. The system for displaying advertising content of claim 1, wherein the cursor display data includes animation.
1 Assignment
0 Petitions
Accused Products
Abstract
A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof.
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Citations
20 Claims
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11-1. The system for displaying advertising content of claim 1, wherein the cursor display data includes animation.
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13. A system for displaying advertising content, comprising:
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a client computer including a display device, a processor, and a network interface, the client computer having a graphical user interface including a cursor, the client computer arranged to receive advertising content data from a remote computer via the network interface, the advertising content data including cursor display data for at least one promotional image; wherein the processor is operatively coupled to the display device and modifies the cursor in accordance with the at least one promotional image; and the processor storing usage data for the at least one promotional image. - View Dependent Claims (14, 15, 16)
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17. An advertising system comprising:
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a content server computer, the content server computer being operably coupled to a computer network and transmitting advertising content to at least one remote computer using the computer network, the advertising content including at least one cursor display instruction operable on a remote computer to alter the appearance of a cursor to a promotional image; and a usage data computer, the usage data computer being operably coupled to the computer network, the usage data computer receiving data regarding cursor information on the at least one remote computer. - View Dependent Claims (18, 19, 20)
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Specification