Associating Information With An Electronic Document
1 Assignment
0 Petitions
Accused Products
Abstract
A system for associating information comprises an association module that uses anchoring information to associate a first piece of information with a second piece of information, wherein the second piece of information is not part of the first piece of information. The system further includes a rendering module that presents the second piece of information for use. Methods for using such a system are also described.
127 Citations
40 Claims
-
1-20. -20. (canceled)
-
21. A computer-implemented method comprising:
-
analyzing, via a processor, network content rendered at a client computing device; determining anchoring information based on the network content; associating the network content with an advertisement based on the anchoring information; receiving the advertisement; and presenting the advertisement at the client computing device. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
-
-
29. A computer-readable storage medium having computer executable instructions encoded thereon, the computer executable instructions programmed to, upon execution by at least one processor, configure a computing system to associate information, the computer-readable storage medium comprising:
-
an advertising purchasing module that allows advertisers to purchase space for advertisements and access user models that define target recipients for the advertisements; and a fetching module that receives a client request for supplemental content and obtains one or more advertisements responsive to the client request. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36)
-
-
37. A computer-implemented method comprising:
-
receiving one or more requests for supplemental information anchored to web content rendered on a client device; removing personal identification information from the one or more requests; obtaining information associated with the one or more requests for supplemental content from a content data store; and returning the information to the client device. - View Dependent Claims (38, 39, 40)
-
Specification