Systems and Methods for Determining and Sending a Preferred of Two Electronic Mail Communications
First Claim
1. A method for determining and sending a preferred of two electronic mail messages (“
- emails”
), comprising;
receiving information for conducting an A/B split test between two emails, respectively referred to as A email and as B email,the informationidentifying a particular group of recipients,identifying a segment A of the particular group,identifying a segment B of the particular group,providing content for the two emails,including differentiation information between the two emails, andincluding determination information on how to select one of the two emails as the preferred email and when to select the preferred email;
using the informationto send the A email to the segment A,to send the B email to the segment B,to determine the preferred email between the A email and the B email, andto send the preferred email to at least a portion of the particular group.
4 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for determining and sending a preferred of two electronic mail communications or messages (emails) to a group to increase likelihood of its review. Information for conducting a test between two emails, referred to as A email and B email, is collected. The information may identify a particular group, and segments A and B of the group. The information may provide content for the emails and include differentiation information between the emails. Determination information on how to select one of the emails as the preferred email and when to select the preferred email may be collected. The information is used to send the A email to the segment A, to send the B email to the segment B, to determine the preferred email between the A email and the B email, and to send the preferred email to at least a portion of the particular group.
-
Citations
20 Claims
-
1. A method for determining and sending a preferred of two electronic mail messages (“
- emails”
), comprising;receiving information for conducting an A/B split test between two emails, respectively referred to as A email and as B email, the information identifying a particular group of recipients, identifying a segment A of the particular group, identifying a segment B of the particular group, providing content for the two emails, including differentiation information between the two emails, and including determination information on how to select one of the two emails as the preferred email and when to select the preferred email; using the information to send the A email to the segment A, to send the B email to the segment B, to determine the preferred email between the A email and the B email, and to send the preferred email to at least a portion of the particular group. - View Dependent Claims (2, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
- emails”
-
3. (canceled)
-
18. A method for determining which email of two or more emails is more likely to be reviewed by a group and sending that email to the group, comprising:
-
identifying a segment of the group to correspond respectively to each of the two or more emails; selecting a characteristic to differ respectively among the two or more emails; sending one of the two or more emails with the differing characteristics to each of the respective segments of the group; determining which of the two or more emails with the different characteristics is reviewed by more members of its segment of the group than other segments; and sending the determined email to one or more of the group.
-
-
19. A method for facilitating success of an email campaign by determining which of at least two electronic mail messages (“
- emails”
) is acted on more than the other, comprising;creating a first email and a second email, where the first email and second email differ by a selected characteristic; sending the first email to a first segment of a group; sending the second email to a second segment of the group; determining which of the emails is acted on by more members of its respective segment; and sending the email determined to be more acted to one or more members of the group. - View Dependent Claims (20)
- emails”
Specification